CRN 2018 Women of the Channel Details

Cathleen Ventura

Director of Channel Sales - Western Region, QTS Datacenters

Location: Santa Clara, CA


Number of years in current position: 2

Number of years involved with indirect sales: 20

Twitter Handle: @cmventura

Fun Facts:

Has a female boss (or is top executive at company)
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Instagram
Is an extrovert
Has climbed a mountain
Can ride a horse
Has studied abroad

Biography and Background:
Cathleen Ventura has been a Channel Professional since 1998. Her background includes a wide range of technologies that include hardware, software, cloud and managed services. In addition, Cathleen has held channel positions in a wide range of companies including start-ups, mid-size organizations and Fortune 100 companies. She has achieved success through building channel programs, increasing channel sales and finding productive partners with a consultative approach. In her spare time, Cathleen enjoys yoga, Pilates, kickboxing, running and travelling the world. She also dedicates her time to charitable organizations and being in service to others in her community.

How have you personally helped advance your company's channel business over the past year?
Since joining QTS Datacenters in 2016 to run the Western U.S. region, channel revenues have increased significantly. Through my leadership and guidance, the impact of the channel on the overall Western Region number has grown in 2017 vs 2016. Specifically, I have worked with QTS sales and marketing teams to 1) Grow channel initiated revenue to more than 50% of our West channel business. 2) Developed tight relationships between the field sales team and the channel to build trust 3) Focused on getting the channel more tightly integrated into deals and 4) recruited different types of partners to gain access to a more diverse group of customers

What are your goals for your company's channel business over the next year?
In 2018, I plan to increase the channel business to 60% of the West region number. In addition, I would like to become more strategically in line with what my partners are trying to accomplish. Focusing in on a subset of partners and making them successful will help create visibility which will lead to increased revenues.

What honors, awards, or commendations have you won over the past year?
I received the Channel Manager of the Year award from QTS Datacenters for achieving 208% of quota in 2017.

Outside of your family, please name a woman you admire and why:
The woman I admire the most is my close personal friend and mentor, Donna Adam. I admire her because her example of perseverance and professionalism has taught me to be the best woman I can be. I have seen her walk through difficult situations with grace and dignity which shows me that I can overcome any obstacle. Her compassion and dedication to serving the people of her community has given me a new view on life.

What advice would you give your 16-year-old self?
Don't hold on to resentments, they will hurt you more than them. Always do your best, the outcome may not be desirable but you will know that you did the best you could. Treat everyone with kindness and respect, everyone is fighting a battle that you know nothing about. Not everyone will like you and that's okay. Don't take things personally, it's usually about them, not you. Be impeccable with your word, speak with integrity and say only what you mean. Don't make assumptions, communicate to avoid misunderstandings. Make your own money and invest wisely.

If you could master any new job-related skill, what would it be and why?
The job related skill I would like to improve this year is time management. Better time management will allow me to accomplish more and free up time for more learning opportunities.

What's the best book you read this past year and why did you like it?
The best book I read this year was the Gifts of Imperfection by Brene Brown. I loved this book because I grew up with the idea that I needed to be perfect....the perfect daughter, the perfect employee, the perfect friend the perfect body. This book encouraged me to let go of all that and love my imperfect, authentic self.

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