CRN 2018 Women of the Channel Details

Leah Bromley

Regional Sales Director, AT&T Alliance Channel

Location: Kansas City, MO


Number of years in current position: 3

Number of years involved with indirect sales: 21

Twitter Handle: @lbromley

Fun Facts:

Has a mentor
Loves Instagram
Is an extrovert
Likes playing video games

Biography and Background:
I began my career at AT&T in December of 1999 with the Vendor Liason Group, which quickly became the original Vendor Agent Alliance Program. I started as an account executive and quickly moved into sales management three years later. Since joining AT&T, I have served in various sales management roles in this organization, which is now called the AT&T Alliance ChannelTM. My background is rich in sales management with a strong knowledge of product and process. Today, I am a regional director for the AT&T Alliance Channel, supporting the Greater Midwest Region. I am a graduate of the University of Missouri, with a degree in Communication. I am a wife and the mother and of a 24-year-old daughter. I am very dedicated to my family and have always put a strong focus on balancing work and family. AT&T is a great place to work and very supportive of work life balance. In my free time I enjoy gourmet cooking, reading, travel, and working out with my personal trainer.

How have you personally helped advance your company's channel business over the past year?
As regional sales director for the Alliance Channel, I am responsible for driving solution provider results in my region and growing our channel. In order to drive results, it is important to start with cultivating personal relationships with solution providers and understand what drives their businesses. Intentional and purposeful frequent interaction with our solution providers leads to mutual success. 2017 was a key year for evaluating options to grow channel. I was personally involved in pilots to test and evaluate the opportunity to grow our business and attract solution providers that had traditionally not partnered with AT&T in the past. Our pilots were successful, and we launched the "new" AT&T Alliance Channel in November. We now offer new compensation plans with options to fit the individual needs of our solution providers, access to more accounts, improved support and a simplified agreement. We are looking help our solution providers grow their businesses and, in turn, grow our channel.

What are your goals for your company's channel business over the next year?
My goal over the next year is to focus on driving results by enabling our solution providers to sell best in class technology solutions. Growth in our channel is key to our 2018 strategy. We have recently recruited a large new solution provider. We are committed to providing it and our existing partners a best-in-class channel experience, innovative technology solutions and a collaborative culture that will enable their revenue growth. I am taking my team and my region #thefarthest.

What honors, awards, or commendations have you won over the past year?
CRN, Women of the Channel, 2017 - As channel leader, I was nominated, in part, for my work in growing our channel and helping lead our solution providers to more discussions about integrating security solutions into their portfolios.

Outside of your family, please name a woman you admire and why:
Malala Yousafazi. She is an amazing young woman with strength, courage and wisdom beyond her years.

What advice would you give your 16-year-old self?
Dream Big. The sky is the limit. Be passionate. Be committed and always be willing to learn new things. Don't be afraid to be heard to and take time to listen. Set goals and soar.

If you could master any new job-related skill, what would it be and why?
Security is key to every business we serve and is very intriguing. I would love to become a security expert and have the skills to be an ethical hacker.

What's the best book you read this past year and why did you like it?
The Nightingale was my favorite book of 2017. The author does an amazing job of showing the hidden parts of WWII where women played such a key role in the war in German occupied, war torn France exhibiting strength, courage and grace.

Unedited Content Provided By Participants