CRN 2018 Women of the Channel Details

Tracy Rutherford

Global Channel Enablement Program Manager, Polycom

Location: Plainfield, IL


Number of years in current position: 3

Number of years involved with indirect sales: 8

Twitter Handle: @TRut1031

Fun Facts:

Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Instagram
Has climbed a mountain
Can ride a horse

Biography and Background:
Tracy leads global channel enablement, programs and strategic partner events. She is responsible for planning, developing, and executing initiatives that drive understanding of products, solutions, and sales methodologies within the Polycom Channel organization. Prior to her current role, she was a Polycom Briefing Manager with responsibility for the management and delivery of world class events, presentations, and briefings to customers, prospects and channel partners. Before joining Polycom, Tracy worked for SMART Technologies, where she developed channel enablement initiatives such as sales bootcamps, webinars and events. She has also held positions in sales and event management. Tracy is a graduate of Indiana University, and enjoys music, traveling and reading. She resides in Illinois with her husband, two children and dog. When not working, Tracy is at her kids' soccer and basketball games.

How have you personally helped advance your company's channel business over the past year?
1) Developed and deployed a global partner survey to gain valuable feedback on channel enablement, training and communications. 2) Assumed responsibility for all channel webinars to ensure consistent messaging, promotion and reporting. 3) Planned and managed strategic partner events, including Virtual Partner Kickoff, Global Partner Advisory Council and Partner Executive Summit. 4) Served on global product launch committee to provide guidance on key assets needed for partner success.

What are your goals for your company's channel business over the next year?
1) Deliver a partner onboarding landing page with additional tools and resources to guide partners on their Polycom journey. 2) Drive the creation of additional partner training and enablement programs, including experiential experiences. 3) Refresh our partner portal to allow for the dynamic delivery of content based on the partner profile.

What honors, awards, or commendations have you won over the past year?
I was named to the 2017 CRN Women of the Channel list for outstanding leadership, vision and unique role in driving channel growth and innovation. I also received an award for my volunteer work at my childrens' school. Parents are required to volunteer 40 hours per year, however, I logged over 100 hours of service. It was awarded to me by the volunteer coordinator at Trinity Christian School.

Outside of your family, please name a woman you admire and why:
One woman that I admire is Eleanor Roosevelt. She was a woman of firsts and revolutionized the role of the First Lady. She opposed the traditional role of First Lady and instead chose to be politically and civically involved. She was often called a socialist or a communist for her involvement in controversial movements, ranging from women's rights, civil rights and human rights. She taught women that they could break with social norms and pursue their passions.

What advice would you give your 16-year-old self?
As Vince Lombardi said: "Dictionary is the only place that success comes before work. Hard work is the price we must pay for success. I think you can accomplish anything if you're willing to pay the price."

If you could master any new job-related skill, what would it be and why?
The skill that I would master would be learning a new language. When you can add a new language to your expertise, you demonstrate initiative and cultural competence, and you distinguish yourself from other peers.

What's the best book you read this past year and why did you like it?
The best book that I've read in the past year is The Woman in the Window: A Novel, by A.J. Finn. I love Hitchcock movies and this book reads as if it was written by Hitchcock himself. It was unpredictable and had several stunning twists that kept me guessing until the end.

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