CRN 2018 Women of the Channel Details

Carly Stephens

Senior Marketing Manager and Channel Operations Lead, Pivot3

Location: London, United Kingdom


Number of years in current position: 1.1

Number of years involved with indirect sales: 3

Twitter Handle: @C_G_Stephens

Fun Facts:

Has worked for a solution provider organization
Has a mentor
Loves Instagram
Is an extrovert
Has climbed a mountain
Can ride a horse

Biography and Background:
An accomplished IT Professional bringing 10 years of marketing experience to Pivot3. Having started my career in an IT Publication and Event company, I swiftly moved into the marketing sector where I could put my ideas to full potential. Progressing my career further, I moved to an IT Hardware start up where I became an asset to both the International marketing team and specifically the Channel Partners, providing them exactly what they needed to ignite real results for the business. Today, I am not only a Senior Marketing Manager but a Channel Operations Lead, supporting the Global Channel team and Partners to pursue opportunities for the company. When I'm not working, I enjoy downtime at home in the UK with my Partner, daughter and two cats, plus the odd glass of red now and then.

How have you personally helped advance your company's channel business over the past year?
When I first joined Pivot3 I began working incredibly close with the Senior Director Channel Marketing, he would invite me to various calls with the Channel Team and I became heavily involved with the Channel Program and the Partner Portal as well as supporting my local EMEA team and partners. I started to understand what we could improve on and what wasn't working well and from there, started brainstorming on how these changes could be executed. I took it upon myself to create and build the Partner Newsletter, which now goes out bi-weekly to all Partners giving them news and information on news resources they could use to help support selling the company solutions. I also implemented a new SPIFF payment platform and improved the Portal twofold with regards to what our Partners needed. I have since taken on supporting the global channel for the company.

What are your goals for your company's channel business over the next year?
Improvement, improvement, improvement. In 2017 we grew our Partner Program by 2x, and will continuously scale it out as we incorporate new strategies and incentives to make our partners' experience in registering deals, finding resources, getting the right tools, and making that process as streamlined as possible. The Channel team work closely with each Partner, sending back feedback and facilitating open communications to hear their needs, which helps us get better in the process, and in turn, run a consistently 5-star rated CRN partner program. This year we'll be adding even more modules to our Portal to improve it again.

What honors, awards, or commendations have you won over the past year?
I haven't been lucky enough to be in a position to receive an award, or honor recently, but I don't see this as a negative. I've always worked hard and have pushed myself as much as I physically can and I'm now in a position and in a career that I'm extremely proud of.

Outside of your family, please name a woman you admire and why:
On a personal level, I've actually always admired Ellen DeGeneres, for many reasons, but one that hits home for me is when she openly came out over 20 years ago at the start of her big break. Whilst it wasn't accepted at first it's incredible to see how successful she is in her career today. She has been a tremendous role model for the LGBT community and an inspiration to many, including myself, to make coming out in workplace more acceptable.

What advice would you give your 16-year-old self?
Don't worry! I was a worrier when I was 16, confused on what to do with my life, what my career might entail. But I needn't have worried. Leaving University with a Graphic Design Degree has finally meant I can utilize the skills I acquired to help in my Marketing and Channel Role. If a Partner is in urgent need of a piece of artwork for example, they can have it there and then.

If you could master any new job-related skill, what would it be and why?
I'm adamant on learning how to code. Currently I create Partner HTML's through a platform but to add coding to my skillset would be extremely beneficial and create endless possibilities.

What's the best book you read this past year and why did you like it?
It would probably be 'Behind Closed Doors' which is said to be: The gripping psychological thriller everyone is raving about, which I believe it was and is. I like books that keep you in suspense and make you want to read page after page, which doesn't always happen especially after a long day and your eyelids become too strong to fight!

Unedited Content Provided By Participants