CRN 2018 Women of the Channel Details

Ana Fernandez-Parmet

President, Parmetech, Inc

Location: Havertown, PA


Number of years in current position: 27

Number of years involved with indirect sales: 15

Twitter Handle: @afparmet

Fun Facts:

Has a female boss (or is top executive at company)
Sits on a company board
Has a mentor
Is a mentor
Has climbed a mountain
Can ride a horse
Has studied abroad

Biography and Background:
Ana Fernandez-Parmet, a first generation Cuban American, is the President/CEO of Parmetech, Inc. She and her husband, Mike Parmet, co-founded Parmetech from scratch in 1991 by selling only re-manufactured toner cartridges for laser printers, and later expanded into break-fix service over the years. Parmetech is a certified woman owned (WBENC certified) and minority owned (EMSDC certified) enterprise that has successfully evolved into a full service consulting firm and is a leading regional document management solutions provider. The firm has received top awards for customer service and sales from Xerox Corporation including the 2014 top reseller in the United States for "Outstanding Managed Print Services (MPS) Execution and Performance" and the 2015 top XAD Partner of the Year. Parmetech is also the first Xerox channel partner to receive MPS Master Elite Accreditation as announced July 26, 2017, which is Xerox's most prestigious level that acknowledges partners that have the greatest business performance and commitment to providing their customers MPS solutions. She is a 2016 Goldman Sachs 10K Small Businesses Scholar. She serves on the board for the Philadelphia Chapter of the National Association of Women Business Owners (NAWBO) as President-Elect. She is on the 2018 WED Philly Advisory Board.

How have you personally helped advance your company's channel business over the past year?
Our company offers office technology solutions. Within that space we focus primarily on managed print services and interactive display technology. In Q1 of 2017, I and four members of our team took a certification class to enable our Parmetech to become the first Xerox master elite MPS partner in United States. This certification gives Parmetech access to a very select group of offerings and support from Xerox. I and two members of my senior management team are leading our business development team's efforts to develop our sales pipeline. I am actively involved in Business Development efforts for Parmetech. I build and cultivate relationships to strengthen our pipeline.

What are your goals for your company's channel business over the next year?
In Q4 of 2017, we contracted to revamp our website and to implement a digital marketing program both of which launched in February 2018. We have internal growth plans in place with our business development team. We are in the process of developing sales growth plans with our two key partners, Xerox and ViewSonic. We are working with our Xerox Business Channel Managers/Team on a growth focused business plan and we hope to move into the production level products. We are focused on key verticals where we want to grow our channel business.

What honors, awards, or commendations have you won over the past year?
I was most recently honored as a recipient of the Philadelphia Women of Color in December of 2017. This award was presented by 100 Black Men of Philadelphia in conjunction with the Women's Presidents Organization. In July of 2017 I received the Walnut Club Award which honors high-impact female business leaders and in August of 2016 the Philadelphia Business Journal's Minority Business Leaders award.

Outside of your family, please name a woman you admire and why:
A woman I admire tremendously who is not related to me is Mother Teresa of Calcutta. She was canonized as a saint in September of 2016. She was a woman who lived servant leadership. She was always serving and loving the poorest of the poor with so much grace and love.

What advice would you give your 16-year-old self?
My 16 year old self was mostly focused on her boyfriend and friends and not too much else. I think I would tell my 16 year old self that I should challenge myself and try things that put me out of my comfort zone. I would tell myself that I would really start to grow as a person if I made myself uncomfortable.

If you could master any new job-related skill, what would it be and why?
I think that it would probably be learning to service office equipment. I think that it would make me a better sales woman of office equipment technology if I could actually fix and configure the machines.

What's the best book you read this past year and why did you like it?
I love to read but I have very little read time. I mostly read while I exercise at the gym on the stepper or elliptical machine. I gave up reading junk and fiction years ago. I read business books or spiritual books. I have read many good books this past year so it is really hard for me to pick one. I loved "Everyone Leads" and "Heroic Leadership" by Chris Lowney. He is a former Jesuit turned business man. It is amazing what the Jesuits have done and the way they cultivate leaders by empowering their members.

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