CRN 2018 Women of the Channel Details

Christy Sacco

Channel Program Manager, Mobility, Panasonic Corporation of North America

Location: Tampa, FL


Number of years in current position: 3.5

Number of years involved with indirect sales: 28

Twitter Handle: @ChristySacco

Fun Facts:

Has a female boss (or is top executive at company)
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Instagram
Is an extrovert
Can ride a horse
Has studied abroad

Biography and Background:
Christy Sacco is currently channel program manager at Panasonic System Communications Company of North America for the mobility division, which focuses on the Toughbook computers, tablets, and rugged handheld product portfolio. Sacco leads overall channel development, including operations, communications, marketing development funds (MDF) management, deal registration, demo unit offerings, and program training. Christy began her career in IT distribution at Tech Data Corporation, holding various sales and marketing roles with increasing responsibility. Upon leaving Tech Data in 2005, Christy transitioned to managed services and held leadership roles at ConnectWise and HTG Peer Groups.

How have you personally helped advance your company's channel business over the past year?
After rolling out Panasonic's updated channel program in 2016, we spent the past year working to leverage Panasonic's success in the channel and create what is now an award-winning reseller program. To launch this program, I worked with my team to introduce competitive program enhancements for partners who exclusively market and sell Toughbook computer and tablets, including fixed quarterly rebates based on partner sales, and a year-end rebate if partners achieve a certain growth percentage within the fiscal year. Additionally, we increased the amount of MDF available to support focused marketing efforts.

What are your goals for your company's channel business over the next year?
Over the next year, our goal is to improve operational activities to demonstrate our ongoing commitment to mobility resellers. The channel is always evolving, and my goal is to continue to lead Panasonic's award-winning channel program to best fit the needs of our partners.

What honors, awards, or commendations have you won over the past year?
• CRN named Christy Sacco to its Women of the Channel list in 2017 for her role in strengthening Panasonic's reseller program. • Christy was selected for the Honor Flight, a day-long service event where she accompanied veterans from WWII, Korea and Vietnam to Washington D.C. • CRN named Panasonic one of the 25 Coolest Mobile Hardware Vendors and a finalist in its Tech Innovator awards for the Toughbook 33 launch. • Tech Radar awarded Panasonic Toughbook CF-54 No#1 Rugged Laptop in 2017. • Channelnomics awarded Panasonic the Vendor of the Year award for overall channel program in 2017

Outside of your family, please name a woman you admire and why:
Outside of family, I admire Eunice Kennedy Shriver, the founder of the Special Olympics. When I was in high school, I volunteered for the Special Olympics and saw firsthand what a unique organization it is. Eunice was a true advocate for children's health and disabilities and created an organization where those with special needs have a chance to shine and compete.

What advice would you give your 16-year-old self?
People want to help those that they like and trust, and that comes from building long lasting relationships. Use your resources and be wise with your finances. This will allow you, and only you, to be in control of your destiny.

If you could master any new job-related skill, what would it be and why?
I would sharpen my presentation skills to improve communicating persuasively and developing engaging content to deliver an effective and structured message to my audience. In today's workplace, holding captivating and impactful presentations makes you stand out among the countless meetings we all join.

What's the best book you read this past year and why did you like it?
"My Year With Eleanor" by Noelle Hancock, which is about a young woman, inspired by Eleanor Roosevelt to do one thing a day that scares her before her 30th birthday. A friend gave me the book to read for fun, but I found that it contained many life lessons about tackling your fears and living in the present.

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