CRN 2018 Women of the Channel Details


Tracy Moonier

AVP Technology, Digital & Insights, AT&T

Location: Plano, TX

URL: http://www.att.com

Number of years in current position: 2

Number of years involved with indirect sales: 2

Twitter Handle: @ATTBusiness

Fun Facts:

Has a mentor
Is a mentor
Loves Instagram
Is an extrovert
Has climbed a mountain
Can ride a horse
Likes playing video games
Has written a song
Has always wanted to be a teacher

Biography and Background:
Tracy is assistant vice president of technology, digital and insights for AT&T Partner Solutions. Prior to joining AT&T, Tracy held leadership positions at several Fortune 500 companies. In her 20+ year career, she has gained experience in the fields of innovation, strategy, marketing, consulting, new business development and engineering. Tracy is a pioneer in the industry. She has been instrumental in identifying industry market trends and the right technology solutions to solve un-met user needs for some of the country's largest corporations. Tracy has consulted for a number of iconic global brands and is a regular speaker at industry events for entrepreneurship, technology, industry verticals and mentorship - both inside and outside of AT&T. Tracy holds bachelor of science degrees in both business and engineering from St. Louis University. She is also pursuing her MBA with an emphasis in communications management at Webster University. Tracy lives in the Dallas area with her husband and 2 children. She is an entrepreneur at heart and has an extreme passion for innovation and new business development. She is an inventor (U.S. patent 7600159B1), adrenaline junkie and 1st degree black belt in Tae Kwan Do.

How have you personally helped advance your company's channel business over the past year?
In 2017, I led the product, technology, digital and customer experience efforts for AT&T Partner Exchange. I worked to focus the team on delivering new products - like AT&T Collaborate and AT&T FlexWare. My team developed innovative, self-service tools and automation for our solution providers, including direct-consumption APIs and portal enhancements for improved wireline and mobility quoting and ordering. These focused efforts helped enable year-over-year revenue growth in the channel and significant improvement in the solution provider experience and their willingness to recommend. Not only did these efforts yield growth at AT&T Partner Exchange, but also provided opportunity for growth and improved margin for our solution providers.

What are your goals for your company's channel business over the next year?
AT&T launched a new employee network in 2017, AT&T Women of Business. I was selected to lead the logistics committee for the organization. The network is focused on cultivating the development and advancement of women in business leadership roles. While AT&T has many employee networks, there were none solely focused on women in business. It has been so rewarding to be nominated as a leader, facilitating women and men to come together to form this group, in a truly grassroots sort of way. The positive impact we're having on our fellow colleagues and in the community, is priceless.

What honors, awards, or commendations have you won over the past year?
Anne Chow, president - National Business, AT&T Business. She is fierce, genuine, loyal and always willing to help others achieve success. I have watched her promote leaders and surround herself with those leaders in various jobs throughout her career. She always volunteers to give back, helping women become successful. I'm also impressed with her ability to balance a demanding career with motherhood. I learned a valuable lesson about balance from Anne that has helped me with my demanding career and motherhood. Live by the "no do-over" rule. If there is something that is a "no do-over moment," don't miss it.

Outside of your family, please name a woman you admire and why:
Anne Chow, president - National Business, AT&T Business. She is fierce, genuine, loyal and always willing to help others achieve success. I have watched her promote leaders and surround herself with those leaders in various jobs throughout her career. She always volunteers to give back, helping women become successful. I'm also impressed with her ability to balance a demanding career with motherhood. I learned a valuable lesson about balance from Anne that has helped me with my demanding career and motherhood. Live by the "no do-over" rule. If there is something that is a "no do-over moment," don't miss it.

What advice would you give your 16-year-old self?
You can accomplish anything you put your mind to. Do not give up or limit yourself based on biases. People will have misconceptions based on your gender, ethnic background, how you look or where you are from. Don't worry about what others think, stay true to yourself and make your own destiny. We don't always fit the mold, but dedication, confidence and perseverance can take you anywhere you dream of going. Never stop dreaming.

If you could master any new job-related skill, what would it be and why?
It is tough selecting just one new, job-related skill to master. For me, it is a tie between Digital Experience & Statistical Analysis and Data Mining. In my current role, leading a partner portal, it is critical to provide a one-stop-shop, frictionless site that makes it easy for our partners to do business with AT&T Partner Solutions. It is equally as critical to understand anonymized user behavior, patterns and metrics that allow us to make data-driven decisions to drive design and an improved digital experience for our partners.

What's the best book you read this past year and why did you like it?
From Values to Action by Harry Kraemer Jr. I liked it because it is based on 4 principals: self-reflection, balance, true self-confidence and genuine humility. Each of the pillars build off one another, starting with self-reflection. Defining your core values can help you make decisions, guide your interactions with others and stay true to who you are. I strive to be a values-based leader. I try to focus on doing the right thing, being humble, comfortable in my own skin and inspiring and motivating others to do what matters most. The book helped put that into perspective.


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