CRN 2018 Women of the Channel Details

One of our "Power 30 Solution Providers"

Janice Newlon

COO, Novacoast, Inc.

Location: Santa Barbara, CA


Number of years in current position: 6

Number of years involved with indirect sales: 18

Twitter Handle: @janicenewlon1

Fun Facts:

Sits on a company board
Has an advanced degree (a degree higher than a bachelor's degree)
Has worked for a solution provider organization
Is a mentor
Is an extrovert
Has climbed a mountain
Can ride a horse
Has studied abroad

Biography and Background:
Janice has been at Novacoast, Inc. for 20 years. With a BA in Business Management from the University of South Florida, Newlon has helped Novacoast grow first by managing finance in the early years of the company and later as director of operations and acquisitions. She is currently Chief Operations Officer. During her time with Novacoast, Newlon has has seen the company grow from 22 employees to over 250. Likewise her tenure has seen Novacoast's Vendor Partnerships expand from single digits and a primary relationship with a single partner to diversified network of Vendor partnerships.

How have you personally helped advance your company's channel business over the past year?
In addition to the continuing work of building a scalable and mature operations framework to support Novacoast's business expansions to new markets domestically and internationally, 2017 saw a restructuring of our RFP process. Recognizing the need for a more efficient and repeatable RFP system in house, I vetted and trained candidates to build a team of experienced personnel directly responsible for assessing and answering RFPs. This maturation of our process was a huge success for Novacoast, which saw our revenue from won RFPs approach $10 million in 2017.

What are your goals for your company's channel business over the next year?
There are two primary goals I have for 2018. The first is to continue to increase our RFP win ratio and turn what used to be a hail-mary process into a reliable source of new business. The other is to analyze the marketplace and identify acquisition targets that will help grow employee count, reach new customers and develop vendor partnerships as well as geographical reach.

What honors, awards, or commendations have you won over the past year?
In addition to being named to the CRN list last year, 2017 in particular has past year brought several personal challenges in my life. However, I continue to carry a positive outlook and greatly enjoy my professional life.

Outside of your family, please name a woman you admire and why:
Two of the women that I work with inspire me. Katie McAuliff for her excellent networking skills and Emmy Savanelli for her "get it done" attitude. Both of these women are strong leaders and have been early pioneers in the industry.

What advice would you give your 16-year-old self?
Speak up, ask questions and be confident in yourself.

If you could master any new job-related skill, what would it be and why?
I would like to improve public speaking skills. The more I participate in conferences and events the more I want to be able to share my perspective, share what I've learned and help take a thought leadership position in my industry.

What's the best book you read this past year and why did you like it?
While no particular book stands out over the last year, I'm a strong believer in reading a novel before sleeping. I find that nothing clears the mind than the escapism of fiction. It not only stimulates the creative imagination, but it clears your mind of the everyday things that can keep your brain buzzing and stand in the way of a long night's sleep.

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