CRN 2018 Women of the Channel Details

Jaana Linsenmayer

Senior Director, Global Partner Marketing, Nintex

Location: Bellevue, WA


Number of years in current position: 3

Number of years involved with indirect sales: 13

Twitter Handle: @jaanal

Fun Facts:

Has an advanced degree (a degree higher than a bachelor's degree)
Has a mentor
Is a mentor
Loves Instagram
Is an extrovert
Can ride a horse
Has always wanted to be a teacher

Biography and Background:
Jaana is a local northwest born and raised Channel Marketing Leader. Prior to joining Nintex in 2014, she spent nine years working at Microsoft. She currently leads a global team that helps more than 1,700 Nintex partners successfully market, interact and sell Nintex technology to prospective and current customers. Since Jaana joined Nintex, partner applications have increased by 885 percent. Overall Nintex channel demand has also increased by 116 percent. As a native of Washington State, Jaana received a B.A. in Business from Washington State University and a M.S. from the University of Washington School of Engineering with a degree in Human Centered Design. When she is not working, Jaana can be found spending time with her two children (6 and 9 years old) and husband at their home on Bainbridge Island.

How have you personally helped advance your company's channel business over the past year?
Last year I identified three goals for our channel business - supporting our existing channel, continuing our expansion in the SaaS ecosystem and expanding our go-to-markets with top system integrators. These goals have been the driving factor behind major efforts in the last year. Following the success of the Nintex user conference, I led the strategy and execution of Nintex World Tours across 10 countries. The world tour events offer customers and partners that couldn't attend the full conference the chance to hear the latest news of the product, learn best practices, and connect with other Nintex users and experts locally. I also lead our strategic ISV marketing initiatives with top partners such as Microsoft, Box, Salesforce, DocuSign, Adobe and ServiceMax by GE Digital. As Nintex's relevance in ecosystems beyond Microsoft, so have our efforts to go-to-market with new ISV partners. This has also including leading efforts to extend our partner marketing ecosystem to target Salesforce and Box partners.

What are your goals for your company's channel business over the next year?
My three major goals for the next year include: 1. I want to launch co-marking initiatives with our top ISV partners ( Box, Adobe, and ServiceMax) to broaden our reach and enhance the offerings that we can provide individually. 2. Provide our channel with marketing collateral that allows them to expand their business into new SaaS ecosystems. 3. Create more comprehensive co-marketing initiatives with our top SI and Reseller partners.

What honors, awards, or commendations have you won over the past year?
I was recognized by CRN in the 2017 Women of the Channel List.

Outside of your family, please name a woman you admire and why:
In the past, I've always listed a woman with significant achievements despite adversities but this year I'd like to recognize women as a collective voice. It's been a tremendous year for women coming together and altering public discourse to achieve change. From the many women involved in the #metoo movement, to the over 30,000 U.S. women running for office - change is brewing and I admire every single women involved in. I'm confident that this collective voice will drive change to help all women thrive. I'm excited that my 6-year old daughter will have a smoother road paved for her.

What advice would you give your 16-year-old self?
I would tell my 16-year-old self to not worry so much about what people think. Focus on doing your best work and being authentic, the rest will fall into place. Also, appreciate your differences as strengths. No matter how different you may be from your peers, your differences are part of the strengths that you bring. And to recognize other's differences as their strengths too.

If you could master any new job-related skill, what would it be and why?
I'd love to master mobile app development. Everything will need to exist on a mobile app and it would be so fun (useful) to have the ability to build that. Mastering mobile app development would also help me relate better with developers, including those I target in our marketing efforts.

What's the best book you read this past year and why did you like it?
"If I Could Tell You Just One Thing" by Richard Reed. It was given to me by a good friend. The book is a collection of advice from remarkable and diverse people including celebrities, politicians, concentration camp survivors and more. The stories were interesting and inspiring to read.

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