One of our "Power 100 Vendors"
Biography and Background:
Tricia Jennett is Director of Americas Channel Marketing for NetApp. In this role, she is responsible for empowering, enabling and investing in partners and distributors to grow their business profitably with NetApp solutions and partner programs. She leads a team of channel marketing professionals who consult and build joint go-to-market plans with strategic partners to drive customer demand generation and partner enablement. Tricia's experience in technology marketing spans nearly 20 years, and includes roles in partner & alliance marketing, marketing communications and product development. Tricia's passion is working with the channel community, listening to partner feedback and translating the data into programs that affect positive outcomes for the business. Tricia holds a bachelor of science degree in marketing and international business from San Francisco State University.
How have you personally helped advance your company's channel business over the past year?
Tricia's focus this year was constructing and operationalizing the company's first lead passing to partners program for the Americas, with the goal of driving incremental commercial opportunities to resellers and solution providers. In addition, NetApp launched its new Data Visionary campaign, being the Data Authority in the Hybrid Cloud. Tricia and her team helped amplified and enable strategic partners through the creation and launch of the inaugural Americas partner conference, Channel Connect Conference (C3), bringing together partners from 5 countries across the Americas.
What are your goals for your company's channel business over the next year?
Next year's focus will be to continue accelerating our growth with partners through hybrid cloud and next generation data center solutions, and modernizing storage through data management. The Americas partner marketing team will support the company's initiatives by scaling and optimizing strategic coverage of enterprise and commercial partners, creating demand gen programs, and building digital content to drive demand to the channel community.
What honors, awards, or commendations have you won over the past year?
Outside of your family, please name a woman you admire and why:
Sara Blakely, founder of Spanx. After hearing her on TED Talk, I was inspired by her creativity, tenacity and entrepreneurship. She started her business at 27, with an idea she developed from a need that wasn't being served by the marketplace. She never gave up on her belief in her product despite being rejected numerous times. She kept at it until she won her pivotal Neiman Marcus contract that launched her multi-billion-dollar business. She hasn't lost sight of her humble beginnings and is giving back by helping women through her philanthropy and charity foundation.
What advice would you give your 16-year-old self?
Find what you love to do and chase it with passion. Learn it, research it, network, find a mentor, put energy behind it. If you don't know what your passion is yet, try different things. At your age, you have a great opportunity to go through experimental learning, until you find something you like and are good at. Most career paths aren't linear, but if you have an adaptable and continuous love-of-learning mindset, you will be just fine.
If you could master any new job-related skill, what would it be and why?
I love learning about technology and innovation. With the future going more towards machine learning, AI, and digital technologies, I would want to know more about the customer profiles and the connection points of the technologies. To be a great technology marketer, you first have to really understand the customer mindset, their environments, motivations, and challenges.
What's the best book you read this past year and why did you like it?
Extreme Ownership, How U.S. Navy Seals Lead and Win, by Jocko Willink and Leif Babin. I don't usually gravitate towards military stories, but this is different. It's about leadership that not only applies in military, but in business and personal life. It shares accounts from battles to illustrate how/why the fundamental SEAL principles work and how it starts with taking ownership and accountability. Even if you don't lead a team, it's important to have these skills to operate as a high performer. I love this passage: "Leadership isn't one person leading a team. It's a group of leaders working together"
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