CRN 2018 Women of the Channel Details

Betsy Larson

Vice President of Channel Sales, NEC Display Solutions of America

Location: Itasca, IL


Number of years in current position: 10

Number of years involved with indirect sales: 23

Twitter Handle: @BetsyatNEC

Fun Facts:

Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Instagram
Is an extrovert
Has climbed a mountain
Can ride a horse

Biography and Background:
Betsy Larson is responsible for building and nurturing relationships with NEC's top distributors and direct marketers. Betsy has spurred improvements and innovation to NEC's partner programs, including creating additional margin incentives, increasing vertical-selling tools and enhancing resources where resellers obtain NEC pricing and promotions. Betsy has an extensive background of 14 years in the channel industry, the majority of which she has spent in various positions with NEC. Prior to her tenure at NEC, Betsy was a brand marketing manager at MicroAge, Inc. and the director of airline relations at SkyMall in-flight catalog.

How have you personally helped advance your company's channel business over the past year?
This year, our organization continued to focus on our channel partner relationships. Specifically, not only did we focus on our largest partners by revenue, we also continuously reached out to our partners that might not be as familiar with NEC, as we realize it is important to maintain and build relationships. Additionally, we've created both a named account reseller strategy as well as an inside sales strategy to support our channel partners. Personally, I also led efforts to develop partner relationships by vertical. Partners sell our solutions into key verticals including education, retail, transportation, enterprise, healthcare, house of worship, and government.

What are your goals for your company's channel business over the next year?
Over the next year, NEC Display Solutions will continue to maintain its focus on improving programs and tools to enable the channel to sell our products and solutions, in addition to improving internal processes.

What honors, awards, or commendations have you won over the past year?
This past year, I was recognized as a 2018 CRN Channel Chief due to my work refining the NEC Display channel sales support efforts to strengthen valued channel relationships by increasing both inside and outside channel sales coverage.

Outside of your family, please name a woman you admire and why:
Amelia Earhart, she proved that you can do anything you want to do, man or woman! She was courageous and didn't let stereotypes stand her way of doing what she wanted to do!

What advice would you give your 16-year-old self?
Believe in yourself, follow what interests you not what interests your friends, be confident and know you can do it!

If you could master any new job-related skill, what would it be and why?
Public speaking, I often present in front of large audiences and I would love to be more confident and poised when doing so.

What's the best book you read this past year and why did you like it?
The 4 Disciplines of Execution - it teaches you to narrow your focus on what you really need to improve, stay focused, set metrics and keep score and create a cadence to keep everyone accountable. Most interesting is to have your team set these metrics and goals, don't set them for them.

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