CRN 2018 Women of the Channel Details

Jennifer Cheh

Vice President of Marketing, NEC Display Solutions of America

Location: Itasca, IL


Number of years in current position: 2

Number of years involved with indirect sales: 16

Twitter Handle: @jjcheh

Fun Facts:

Has an MBA
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Instagram
Is an extrovert
Has climbed a mountain
Can ride a horse
Has studied abroad

Biography and Background:
Jennifer Cheh is Vice President of Marketing for NEC Display Solutions. Cheh brings more than 20 years of experience in the technology business developing successful marketing strategies, guiding marketing operations and increasing customer demand. In her role at NEC Display, Cheh provides leadership to the marketing team in business-to-business (B2B) marketing, and develops marketing strategies, programs and initiatives to generate demand for display solutions. She helps grow the company's connection with partners and customers and help them find the display solutions that will enhance their businesses. Cheh previously served as the Director of Marketing Operations at Motorola Solutions Inc. leading the Americas marketing strategy planning and budgeting process, which included expanding the company's focus on digital and social marketing. During her tenure at Motorola, Cheh developed a diverse background with expertise in marketing, channel development, and customer relationship management

How have you personally helped advance your company's channel business over the past year?
Increased investment in channel programs that drive profitable growth, created a reseller advisory council where the participants provide feedback and insights to help us continuously improve the programs and processes across our entire partner ecosystem.

What are your goals for your company's channel business over the next year?
Over the next year, NEC Display Solutions will continue to maintain its focus on achieving smart growth, improving programs & tools that enable the channel to sell our products and solutions, and improve internal processes to make it easier to do business with the company. We will launch new/revamp existing channel programs, launch new certifications and/or partner levels, and increase the amount of professional services going through partners.

What honors, awards, or commendations have you won over the past year?
This past year, I was recognized as one of CRN'S 2017 Channel Chiefs.

Outside of your family, please name a woman you admire and why:
Lyndsey Vonn is a woman I admire. Despite setbacks, she aspired to win a spot at this year's winter Olympic Games and put in the necessary work to pursue and achieve her dreams. She is a great role model and an example that we can overcome obstacles and roadblocks through persistence and determination.

What advice would you give your 16-year-old self?
I would advise any young woman in today's workplace to set one or two big goals a year and focus on achieving them. Show initiative and proactively offer ideas to solve business problems. Finally, don't rely on the merit of your work to advance your career. Network and form relationships with your leaders and peers. Let them know your goals and accomplishments.

If you could master any new job-related skill, what would it be and why?
As NEC Display Solutions migrates towards a more solutions centric business, we have to change our content strategy. By mastering the ability to create meaningful, relevant content that explains how our offering solves customer problems, we can capture buyers' attention and propel them to learn more, arm our partners and sellers with proof points, and generate more demand for the business.

What's the best book you read this past year and why did you like it?
I'm embarrassed to admit that I haven't taken the time to read a book this past year.

Unedited Content Provided By Participants