CRN 2018 Women of the Channel Details

Kelly Lowe

Channel Marketing Manager, Mimecast

Location: Medford, MA


Number of years in current position: 2.5

Number of years involved with indirect sales: 7

Twitter Handle: @Kellyfosterlowe

Fun Facts:

Has a mentor
Is a mentor
Loves Instagram
Is an extrovert
Has climbed a mountain
Can ride a horse
Likes playing video games

Biography and Background:
A high tech marketer actively engaged with a variety of channel segments including DMRs, MSPs, VARs, SI's and Distributors offering program support tailored to each ones unique go-to-market business model. Brings partners the needed expertise and resources required to grow their business, acquire new customers and optimize their sales funnel by way of delivering the right mix of digital, field and channel marketing campaigns.

How have you personally helped advance your company's channel business over the past year?
I am responsible for building and executing the channel marketing strategy to accelerate and scale Mimecast's North America channel business. I have been a key player in delivering new and innovative channel programs to accelerate partner engagement through a mix of digital, field and channel enablement activities. Among programs I've pioneered in the last year, a highly impactful initiative was building a partner matchup program to facilitate and accelerate reciprocal business between Mimecast and our preferred regional partner base, ensuring Mimecast and partners, together, are optimizing their business relationships. I have continued to grow and enhance our revenue-producing programs and to-and-thru channel marketing initiatives, supporting a 51% increase in partner transactions from the year prior.

What are your goals for your company's channel business over the next year?
Mimecast saw 40% growth in revenue this year, a major accomplishment to continuing momentum from years prior. As we grow at incremental rates, our major focus is to continue hiring candidates with strong channel backgrounds that will maintain the robust channel-centric legacy Mimecast has worked hard to create. Year over year, Mimecast has been recognized with a 5-star rating through The Channel Company, and the acknowledgement results from our deliberate effort to think channel-first in every companywide decision that is made.

What honors, awards, or commendations have you won over the past year?
2017 CRN Women of the Channel

Outside of your family, please name a woman you admire and why:
I feel an incredible sense of pride to be a woman in this era where we're banding together and demanding our voices be heard. The movements from the national Women's March, to the Me Too campaign, have proven we're a force to be reckoned with, and we won't stop until changes are made. Change has been the product of all women uniting, but to pick one, I admire Oprah for her inspirational speech at the Golden Globes that called to action for men and women to stand up for equal rights and speak up against injustices tolerated within our culture.

What advice would you give your 16-year-old self?
My 16-year-old self could have benefited from having less fear in other people's opinions of me. The advice I would give my younger self is to not be afraid to go against the grain. It's okay to speak up when you disagree. And, it's okay to challenge what you're being told. Be bold and feel empowered to not have limits (or glass ceilings), and always think outside of the box.

If you could master any new job-related skill, what would it be and why?
I would love to master being a data analyst. I've always been intrigued by big data; I love a good pivot table and discovering new excel formulas but I'm by no means a whiz. Maybe this is not something I'd want to admit on a first date, but nonetheless, I have a great admiration for the skills of my graph-making, v-lookup concocting, trend-finding colleagues!

What's the best book you read this past year and why did you like it?
I read The Invention of Wings by Sue Monk Kidd. It's based on a true story in nineteenth century Charleston. It gives two perspectives, one from a plantation owner's daughter and the other from the handmaid assigned to her. Both are dealing with varying limitations imposed on them, and both unite to become pioneers in the abolition and women's rights movements. These women faced strong resistance in fighting for their rights, but because of the lifelong battles they fought, they became vital figures in changing the story around the fate of women's freedom and empowerment we have today.

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