CRN 2018 Women of the Channel Details

Chari Rhoades

Director, Channels Operations and Distribution - Americas, McAfee

Location: Dallas, TX


Number of years in current position: 3

Number of years involved with indirect sales: 12

Twitter Handle: @charihoades

Fun Facts:

Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Instagram
Has climbed a mountain
Likes playing video games
Has always wanted to be a teacher

Biography and Background:
Chari Kelsey is the Director of Americas Channel Operations and Distribution at McAfee. Within her channel operations role, she leads a team responsible for the enablement of and communications to the Americas' partners. The distribution team under Chari's leadership is focused on leveraging distribution capabilities to increase McAfee's customer market share. In addition to leading these teams, Chari oversees several key channel initiatives focused on generating net new logos and new business growth. Chari joined McAfee in 2013 after having spent just over 7 years at NWN, formerly Western Blue, where she held leadership roles in marketing, sales operations and communications. Chari holds a bachelor's degree in communications from the University of California, Davis. While being a proud native of California, Chari currently lives in Dallas, TX.

How have you personally helped advance your company's channel business over the past year?
I oversaw the implementation, execution and results of three key channel initiatives that combined generated $37 million in opportunities and $12 million in net new bookings with our key partners in North America.

What are your goals for your company's channel business over the next year?
By the end of 2018, McAfee will be the No. 1 security provider AND partner to over 80 percent of the Global 2000. I'm focused on: Strategic Engagement: Go deeper and align with select set of partners with the capabilities our customers are seeking. Mutual Growth and Profitability: We drive this through stronger account engagement, engaging earlier and more often with our partners. Higher performing partners have the opportunity to earn more. Better Customer Outcomes: Delivering new partner systems, tools, and reference architectures to our partners and enhance pre-sales, technical sales, services and support training for integrated solutions and services.

What honors, awards, or commendations have you won over the past year?
Nominated for McAfee channel director of the year and the quarter two times (Q1 and Q3) in 2017. Received channel director of the quarter in Q1.

Outside of your family, please name a woman you admire and why:
Elizabeth Vargas. I recently saw her speak at the Dec 2017 Women in Channel Conference. I then read her memoir. Her honestly about the challenges she has experienced in her life was impactful. Her strength and approach to life in the midst of major change is a huge inspiration.

What advice would you give your 16-year-old self?
Always, always, always stay true to who you are and what you value. Everything else in life will fall into place.

If you could master any new job-related skill, what would it be and why?
Visual story telling. More and more I find visual story telling to be much more interesting than the traditional use of PowerPoint or text to share information or delivery a message. I would love the skills to draw free hand or use digital images to frame out a story.

What's the best book you read this past year and why did you like it?
Better than Before by Gretchen Rubin. It's a great book for getting to heart of how to establish habits or even replace unproductive habits.

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