CRN 2018 Women of the Channel Details

Carrie Hayes

Global Channels Market and Communications, McAfee

Location: Plano, TX


Number of years in current position: 2

Number of years involved with indirect sales: 10

Twitter Handle: @carrie_c_hayes

Fun Facts:

Has a female boss (or is top executive at company)
Has an advanced degree (a degree higher than a bachelor's degree)
Has an MBA
Has a mentor
Is a mentor
Has climbed a mountain
Can ride a horse

Biography and Background:
Carrie Hayes is a senior marketing leader recognized for her marketing expertise in strategic planning, communications, demand generation, branding, and content marketing in the Technology Industry for over 20 years, 10 of which have been spent at McAfee in an array of channel marketing roles with increasing responsibility. As Senior Manager, Global Channels Marketing and Communications at McAfee, Carrie is responsible for developing integrated marketing strategies, enabling partners to enhance their security expertise, increase profitability, drive demand and increase relevancy with customers across multiple routes to market around the globe. She also manages the McAfee global channels brand and solutions go-to-market for the channel. Recently, Carrie led the Intel acquisition and McAfee spin-off re-branding initiatives for the Global Channels Organization. She also played an integral role in the development and execution of the McAfee Enablement Framework, helping partners become quickly enabled on McAfee solutions through a three-step methodology. Carrie has also been major contributor to McAfee's annual Partner Summit events around the globe since their inception in 2008, driving global alignment, partner participation, sponsorships, event planning and on-site support. Carrie earned a bachelor's degree in business from Texas Tech University, and an MBA from the University of Texas at Dallas.

How have you personally helped advance your company's channel business over the past year?
Last year was an exciting a year for McAfee with the spin off from Intel in April, establishing McAfee as a stand-alone company once again. As such, the McAfee brand was reinvented and all company assets had to be rebranded within 12 months. I have been responsible for leading the rebranding initiative for the entire Global Channels organization, ensuring hundreds of assets in various forms of media are updated within the established time frame. I developed the strategy and marketing plans to support that effort, including timely communications to our global partner community to keep them up to date on the changes, set expectations, and build excitement for the new McAfee brand. The channel rebrand initiative kicked off last April with the redesign and delivery of partner program badges, allowing partners to proudly represent themselves as an accredited McAfee Partner, and will conclude this quarter with co-brandable demand generation kits for thru partner marketing initiatives.

What are your goals for your company's channel business over the next year?
By the end of 2018, McAfee will be the No. 1 security provider AND partner to over 80 percent of the Global 2000. I'm focused on: Strategic Engagement: Go deeper and align with select set of partners with the capabilities our customers are looking for. Mutual Growth and Profitability: We drive this through stronger account engagement, engaging more often with our partners. Higher performing partners have the opportunity to earn more. Better Customer Outcomes: Delivering new partner systems, tools and reference architectures to our partners and enhance pre-sales, technical sales, services and support training for integrated solutions and services.

What honors, awards, or commendations have you won over the past year?
I am honored to be serving my second year as a Girl Scout Leader to my 8-year-old daughter's Brownie troop. Through the program, the girls develop confidence, conflict resolution, and problem solving, all of which are foundational to leadership. I love watching the girls' excitement when they perform science experiments, volunteer in the community, and discover that they are capable of more than they ever imagined. It is extremely rewarding to mentor and guide them to develop essential life skills and confidence that will last a lifetime.

Outside of your family, please name a woman you admire and why:
There are many women that I admire and respect, but a friend of mine, Jennifer, tops the list. Jennifer is a wife, mother, author, and business owner, and is stronger and more resilient than anyone I know. She has had to overcome so much in her personal and professional life, with the loss of two children to a rare birth defect, and a business partner who stole from the company, nearly driving it into the ground. She has battled through the unthinkable with courage and strength and she inspires me to push my limits, living every day to its fullest.

What advice would you give your 16-year-old self?
Believe that you are capable of anything you set your mind to. Take risks and the opportunity to try new things and push yourself to overcome what you never thought was possible. Feel confident in your decisions, forge ahead and don't look back. But most importantly, enjoy the ride!

If you could master any new job-related skill, what would it be and why?
Networking skills. We all know the benefits of networking, but it takes time and commitment to continuously build and expand upon your network. While I have a great network of some amazing colleagues, I need to spend more time cultivating those relationships and fostering new ones. It is easy to get bogged down with deliverables and meetings and not prioritize networking events that provide opportunities to expand my knowledge and receive feedback. I think networking is an area that can always be a work in progress.

What's the best book you read this past year and why did you like it?
Mom.B.A was graciously provided to the attendees of the Women of the Channel event in December last year and provides practical advice on thriving in your career. As CEO of a global corporation, Karyn shares personal stories and words of wisdom that helped her become the successful leader she is today. I appreciated her advice on how to gain exposure by taking initiative, as well as how to balance a career, family, friends and what it truly means to have it all. I only wish I had come across this book when I was starting out in my career.

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