CRN 2018 Women of the Channel Details

Pamela Boich

Director, Strategic Planning and Initiatives, McAfee

Location: Plano, TX


Number of years in current position: 3

Number of years involved with indirect sales: 17

Twitter Handle: @pamelama87

Fun Facts:

Has an advanced degree (a degree higher than a bachelor's degree)
Has an MBA
Has a mentor
Is a mentor
Can ride a horse
Has always wanted to be a teacher

Biography and Background:
I have the privilege of working with amazingly talented individuals at McAfee where I serve as the director or strategic planning for the global partner organization. Our team is responsible for driving the transformational projects to better serve partners and evolve our partner program from the traditional resell model to new routes to market. From grad school, I entered the telecom and embedded systems industry doing market research, marketing management, and product management. Transitioning into cybersecurity channels 12 years ago has served me well though for so many reasons. Experiences I've had in this industry have been exceptionally rewarding, whether leading the transformation of end-to-end channel business processes, automating key elements of the partner program, or mentoring the next generation of channel talent I'm exceptionally grateful for these opportunities. On a personal level, I am married to Tony, a veteran US naval intelligence officer, and we have a young son, Brian, and a "foster failure" dog, Dixie. Outside of family time, my hobbies include animal welfare work (legislation & rescue), travel, horses, dancing, games, and hiking.

How have you personally helped advance your company's channel business over the past year?
After serving as channels functional owner during a monumental CRM migration to, I'm now driving toward a stellar partner experience. Transformations underway include a Configure-Price Quote (CPQ) implementation, License and Entitlement Management build-out, and automated B2B data feeds with key partners. I am proud to lead the amazing team that's representing channel needs for each initiative. In addition, my goal in 2017 was to secure funding for McAfee's Partner Relationship Management (PRM) platform, and after developing the business case and uniting with several advocates, I couldn't be more pleased to have secured investments to drive this transformation. My team is leading the PRM implementation now, and it's exciting to build everything from ground up, establishing world class partner tools. Lastly, I have had the privilege of leading the Partner Care Team in India, which has proven to have talent beyond current duties. Last year we established several new roles that will do the heavy lifting with the 2017 projects - which is paving the way for them to add more strategic value to the company. I could not be more pleased to see their career paths materialize resulting from the initiatives to better serve partners.

What are your goals for your company's channel business over the next year?
By the end of 2018, McAfee will be the No. 1 security provider AND partner to over 80 percent of the Global 2000. I'm focused on: Strategic Engagement: Go deeper and align with select set of partners with the capabilities our customers are seeking. Mutual Growth and Profitability: We drive this through stronger account engagement, engaging earlier and more often with our partners. Higher performing partners have the opportunity to earn more. Better Customer Outcomes: Delivering new partner systems, tools, and reference architectures to our partners and enhance pre-sales, technical sales, services and support training for integrated solutions and services.

What honors, awards, or commendations have you won over the past year?
• 2017 CRN Women of the Channel Award • American Airlines Million Miler Club award • Bravo Award recognition for the business case and securing funding for PRM project • 2017 annual partner survey indicates the Partner Care Team, which I lead, is rated #1 most important and #1 in satisfaction across all partner management attributes.

Outside of your family, please name a woman you admire and why:
Melinda Gates - Her business success has been channeled to improve mankind. Their foundation is focused on education, disease eradication, and fighting poverty by enabling self-sufficiency. She's inspiring and has my dream job. Oprah Winfrey - She brought so many issues to light, then transformed her voice into solutions for living our best life. She is another great example of using her success to change lives for the better by building a school to educate and empower girls in Africa. The countless women in animal welfare - because they give up so much to help animals find happy endings.

What advice would you give your 16-year-old self?
Wear sunscreen! Don't work so hard, and live in the moment. Stop to smell the roses every now and again. Take care of your loved ones, but take care of yourself first. Recognize and enjoy your freedom. Anything is possible. You are more likely to regret the things you don't do than anything you do.

If you could master any new job-related skill, what would it be and why?
Coding. I think I'd be good at it because I get great fulfillment for building something from scratch. Professional coaching would be the other skill I'd love to master - because there is nothing more satisfying than helping others achieve success.

What's the best book you read this past year and why did you like it?
It's a tie: Homo Deus: History of Tomorrow. Fascinating and thought-provoking about the possibilities that lie ahead. Memories for My Grandchild. A keepsake journal I worked on with my ailing father to ensure my son and his other grandchildren will know him well. The book prompts you with topics one would never think to capture otherwise - childhood stories, funniest moments, greatest lessons, and the grandparent's words of wisdom for the grandchild to keep for the rest of their life.

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