CRN 2018 Women of the Channel Details

Annie Willert

Vice President of Sales & Marketing, LMI Solutions

Location: Phoenix, AZ


Number of years in current position: 1

Number of years involved with indirect sales: 5

Twitter Handle: @lmisolutions

Fun Facts:

Sits on a company board
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Instagram
Is an extrovert
Has climbed a mountain
Can ride a horse

Biography and Background:
Annie Willert is the Sales Manager for LMI Solutions, focusing heavily on LMI's partnerships throughout the Midwest. Annie's wealth of knowledge and experience, having grown up in the industry, melded well with a position where she could leverage her know-how into a consultative approach to Managed Services, including Managed Print. In addition to the inherent industry knowledge, Annie brings a solid understanding of the operational side of things having managed the Customer Service team prior to moving over to sales. These experiences, Annie believes, brings added insight to her sales consultations. Annie is a graduate of Arizona State University, holding an honors B.S. in Business with a focus in Supply Chain Management and Marketing. In addition to professional directorships, Annie is an active alumna for Kappa Alpha Theta Fraternity, having served on the executive office.

How have you personally helped advance your company's channel business over the past year?
While head of LMI's Customer Service department, she improved and consolidated the customer service process to streamline efficiencies. Having a foundational understanding of the customer experience has helped Annie immensely in gaining insight into better understanding a customer's pain points. Through solution based selling, Annie has increased revenue streams in both the MPS and transactional sides of the business.

What are your goals for your company's channel business over the next year?
Of course, there is always the goal of increasing revenue's and gaining more customers, however, solution based selling is about more than just revenue streams. Being able to understand a customer's problems, and be able to share with them their success is gratifying on its own. I strongly believe in our Managed Services its provided benefits. At LMI we take our role as channel innovators seriously, so we are always looking for ways to expand and improve. Continued growth and evolution to ensure we remain the leading MPS infrastructure provider.

What honors, awards, or commendations have you won over the past year?
Annie's recent appointment to the board of the MPSA was an unexpected honor. To be able to sit amongst veterans in the industry is an exciting venture for her. One she hopes will bring about innovation because of new and fresh perspectives. Additionally, she had the honor of marrying her best friend, Bryce Patrick, this past year, who incidentally works alongside her at LMI Solutions. It has been a winning year all around!

Outside of your family, please name a woman you admire and why:
Shark Tank is one of my favorite TV shows, I'm routinely impressed by Barbara Corcoran, one of the investors on that show. She's down to earth, honest, but also at least within the interest of that show, demonstrates a true desire to help people succeed. From her most recent book Shark Tales, and exposure to Barbara outside of the Shark Tank show (TV interviews, articles, etc), her know how, ability to simplify complex ideas like investing, while also providing sound advice those who are just beginning to pave their way professionally are just some of the reasons Corcoran is inspiring.

What advice would you give your 16-year-old self?
It is okay to be different. Differences bring about discussion and innovation. Often time, especially in our growing years, assimilation tends to be favored. We fear a negative perception of our differences. In business, however, differences set us apart. Both professionally and as a business entity when compared to our competition. Honing in and elucidating what makes us distinct, especially in our younger years, allow us to capitalize on them with more confidence later in life, and in a business environment

If you could master any new job-related skill, what would it be and why?
With technology constantly evolving and always at the forefront of innovation, I would love to learn programming and/or coding. In the MPS Environment, I especially feel like this skill will become necessary within the next few years to remain ahead of the game.

What's the best book you read this past year and why did you like it?
I rotate between fiction and non-fiction novels, I'm cheating and picking two. The best fiction book has to be A Man Called Ove Its a book with heart that demonstrates the lasting effects of kindness. It makes you pause and reminds you that everyone has things going on that you may be unaware. The Zappos Experience, a fascinating look at the online retailer Zappos. From leadership and corporate culture to the customer experience, this book is one that as you read it - you find yourself tagging pages because you are inspired to incorporate those ideas into your corporate culture.

Unedited Content Provided By Participants