CRN 2018 Women of the Channel Details

Michele Sheets Warburton

Channel Marketing Manager, Juniper Networks

Location: Sunnyvale, CA


Number of years in current position: 4

Number of years involved with indirect sales: 4

Twitter Handle: @mcsheets11

Fun Facts:

Has a mentor
Loves Instagram
Has climbed a mountain
Can ride a horse

Biography and Background:
Looking back, I never could have imagined that my B.A. in Journalism would lead me to roles in high-tech. From an intern writing health articles for my local grocery store, to my first real marketing job in the semiconductor industry with LSI Jennings. After a few years of writing about not-so-sexy vacuum capacitors, I made the switch, pun intended, to the networking industry. First, at Cisco Systems where I earned the Game Changer Award for sales incentive best practices, then with Juniper Networks. Having experience in corporate marketing and sales operations gave me the opportunity to marry my experience of marketing to customers, and enabling sellers, into a role where I can support Juniper Channel Partners with tools to accelerate profitability; and an opportunity to surround myself with fantastically smart individuals who force me to challenge myself every day.

How have you personally helped advance your company's channel business over the past year?
Since starting my career with the channel marketing team in 2014, I co-launched a partner marketing automation tool migrating partners from a modest legacy platform to a robust, customized tool that more than doubled lead generation activity within a year ï€_ winning our team the first CEO Team Excellence award in a marketing category. In 2018, in collaboration with a team of many, I supported a tremendous effort to launch Juniper Partner Advantage (JPA), the backbone of our award-winning partner program. And today, I continue to support our channel partners with the tools and resources to make going-to-market with Juniper an experience that merges simplicity in execution with the power to grow profitability across Juniper's cloud, data center, and security business.

What are your goals for your company's channel business over the next year?
My primary goals for Juniper's channel business in the coming year includes developing an experience for Juniper Partners that creates more opportunities to grow their business through programs, tools and content ï€_ making it easy to go-to-market with Juniper.

What honors, awards, or commendations have you won over the past year?
In its early stages of 2018, I received the Juniper Employee Spotlight Award for my contribution to and launch of the Juniper Partner Advantage program. It was an honor to be given this award by a senior leader that I admire and respect in our global partner organization.

Outside of your family, please name a woman you admire and why:
Helda Lopes, VP of Global Partner Marketing, Juniper Networks. During my early years with Juniper I had only heard of this smart, business savvy woman working out of our Singapore office. It wasn't until the last two years that I was able to experience this first-hand when she joined the Global Partner Marketing organization as our VP in Sunnyvale. She is the influence for the answer in the next question, "advice to my 16-year-old self" ï€_ having seen her ability to make bold decisions in the wake of no clear answer in order to move forward, and with total confidence

What advice would you give your 16-year-old self?
Advice to my 16-year old self: don't be afraid to make bold moves, die your hair pink if it strikes you, stop asking permission, don't be afraid to pitch your craziest ideas, and laugh at yourself when the situation warrants it.

If you could master any new job-related skill, what would it be and why?
I would love to master the art of allowing all the proverbial walls to come down and allowing myself to speak my mind, however far-fetched an idea may be, while delivering it with confidence

What's the best book you read this past year and why did you like it?
Islamic Civilizations in Thirty Lives by Chase F. Robinson. This was an important book for my personal growth and development in helping me to gain a well-rounded understanding of the world's second-largest religion, minus the pre-conceptions of the today's modern narrative of the Muslim world.

Unedited Content Provided By Participants