CRN 2018 Women of the Channel Details


Biography and Background:
As Chief Marketing Officer, Rachel McClary is the architect and leader of Arcseve's marketing strategy that supports company objectives through brand, thought leadership, demand generation, loyalty, and channel enablement programs. Rachel has more than 20 years of channel marketing leadership experience in the IT/Software industry. She has implemented and successfully led initiatives focused on driving demand, branding, go-to-market strategies and operational best practices. As Global VP of Marketing at Diebold Nixdorf, Rachel transformed the company brand into a strategic, insights driven, innovative solutions partner. And at CSC Americas, she built a world-class field marketing organization, supporting a $4B+ revenue target throughout US, Canada and Latin America. Rachel's accomplishments span organizational transformation and leadership, brand identity, corporate messaging, demand generation, and operational excellence. She is passionate about simplifying the chaotic by developing and operationalizing the right strategy for the right company and translating big pictures into actionable plans. Rachel has a double major in International Affairs and German from the University of New Hampshire, an MBA in Business from Colorado State University, and a PhD in Business from Capella University. Outside of work, Rachel spends time exploring the world, writing about everything and recreating dishes she discovers in her travels.

How have you personally helped advance your company's channel business over the past year?
Since joining Arcserve in December 2017, I have had a notable impact on my company's investment to deliver innovative technologies and an exceptional channel partner experience. Most recently, my team was an integral part of successfully bringing to market the new Arcserve UDP Cloud Direct disaster recovery service, which was launched last month in response to traditional channel partners moving into cloud. The offering is ideal for channel partners and cloud service providers (CSPs) whose customers have limited resources and need secure offsite backup and DR without additional internal infrastructure to support data growth. Further, it arms VARs with more cloud-based services that are competitive and profitable at a time when many are pivoting towards the CSP model. We've also doubled down on investments to enhance our overall partner experience, with new partner-designed incentives and promotions, optimized pricing, streamlined training, and the development of new partner resource packages.

What are your goals for your company's channel business over the next year?
My primary goal is to delight our partners with consistently innovative technologies that enable them to grow their market share. We'll do this through new and expanded portfolio offerings, and programatically, a calibrated investment in strategic partnerships versus a 'partner as a number' approach.

What honors, awards, or commendations have you won over the past year?
Best Mom in the World - Mother's Day 2017. Awarded to me by my two teenage daughters, who still think I'm cool. That in and of itself warrants celebration!

Outside of your family, please name a woman you admire and why:
Susan B. Anthony: a brave woman, whose fortitude and courage, resulted in the female's right to vote. She was responsible for organizing the first-ever women's suffrage convention in 1869. Susan B. Anthony started a movement with a vision that took 50 years to realize. It's why the 19th Amendment is referred to as the Anthony Amendment. That single act of courage, back in 1869, created a momentum that inspired other women to carry on her vision and many others. We continue to fight for freedom and equality while looking back on brave women like her.

What advice would you give your 16-year-old self?
Don't sweat the small stuff. Focus your energy on the things that matter most and what you can impact. Be kind. Remember to say please and thank you while looking someone in the eye. Listen to your mentors. Their wisdom comes from experience. As a lady, choosing to let a gentleman open the door speaks to your strength as a woman, not a weakness.

If you could master any new job-related skill, what would it be and why?
Graphic /art design - the aesthetic is an incredibly powerful tool. Most learn visually. The idea that a perfect combination of images, graphics and their layout can determine if a message is delivered brilliantly is incredible! Learning to tell a story without a word is an awesome ability that many covet yet few possess.

What's the best book you read this past year and why did you like it?
Every year, for the past 20 years, I reread my most favorite book, Pride and Prejudice by Jane Austen. The book delivers different messages each time, depending on where I am professionally and personally. What remains constant and brings me back every year is the classic emotional development of the main character as she learns what is truly important to her versus what isn't. She recognizes the short-lived tenure of superficial tendencies and embraces the long-lasting, eternal gratification of her most basic needs. These are lessons any woman, up through today, could employ to live a more fulfilling life.


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