CRN 2018 Women of the Channel Details

Carey Daley

Sr Field Marketing Manager, Ixia A Keysight Business

Location: Oakland, CA


Number of years in current position: 0.5

Number of years involved with indirect sales: 8

Twitter Handle: @careydaley

Fun Facts:

Has a female boss (or is top executive at company)
Sits on a company board
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Instagram
Is an extrovert

Biography and Background:
I am a highly motivated, results-driven professional, with over 8 years of sales, channel, and marketing experience supporting business related objectives. I'm an analytical team player with excellent organization, problem solving, and negotiating skills to help further strategic business goals. I have a recognized ability to network, develop, and cultivate strong relationships to generate sales and marketing revenues. I am adept at communicating with management, vendors, and internal personal to coordinate overall improvement of performance. I recently joined the Ixia team to help enable channel and help drive incremental revenue through our partners as Sr. Field Marketing Manager of Americas. In my short time in my current role, I have already implemented joint channel roadshows, technology cross sell promotions, and improvements to our current channel training program. Prior to joining Ixia, I was Director of Region & Channel Marketing, running all field and channel activities in the Americas regions at Gemalto, formerly SafeNet. My experience includes managing, planning and execution of the annual partner summit and partner advisory council meetings, helping key partners execute regional marketing activities to drive business, and enablement programs such as SPIFFS, trainings etc.

How have you personally helped advance your company's channel business over the past year?
As Sr. Field Marketing Manager at Ixia, I helped advance our channel business through marketing programs and enablement activities. I a part of the planning and execution committee for our annual partner summit and partner advisory council meetings to ensure our channel community was up-to-date on our current go-to-market strategy, product positioning, any updates to our Accelerate Partner Program, and gather partner feedback to relay back to our executive leadership. My team and I also helped our key partners to execute regional marketing activities to generate awareness, lead, and drive business. We are also working very closely with our business development and technology partners to create programs that will enable the channel to attach Ixia solutions to existing sales.

What are your goals for your company's channel business over the next year?
My goal is to help grow Ixia's channel business through marketing and enablement activities over the course of 2018. My team and I play in integral part in onboarding new partners, providing and identifying new tools that will help them be successful, and creating marketing plans with the ultimate goal of helping to drive more revenue through our channel program. We create go-to-market plans with our key partners and distributors, as well as identify and create programs for technology cross sell opportunities.

What honors, awards, or commendations have you won over the past year?
I am very grateful to have been awarded the Up & Comer award from CRN Women of the Channel in 2017. This was my first year receiving this award, and I was honored to be recognized with such an accomplished group of women. I was also re-elected team captain of my recreational crew (rowing) team, which includes holding a position on the board of the director of Lake Merritt Rowing Club, a non-profit organization in Oakland, CA.

Outside of your family, please name a woman you admire and why:
I have worked closely with Laurie Usewicz over the course of my career and considers her a mentor. Through her guidance at SafeNet and Gemalto, Laurie has helped me to take on new projects, roles, and responsibilities which have enabled me to successful running the channel and regional marketing efforts for our Enterprise and Cybersecurity business in the Americas. Laurie's work ethic, knowledge of the industry, and dedication to grow and encourage her colleagues has made her an excellent role model.

What advice would you give your 16-year-old self?
My advice to my 16-year-old self would be not everything is the end of the world. Have fun but be true to yourself. Work hard and always follow through on your commitments. Remember the most important thing is your integrity and reputation, so stay true to yourself. Lastly, mom was right, nothing good happens after midnight - don't feel bad going to bed early!

If you could master any new job-related skill, what would it be and why?
If I could master a new job-related skill, it would be speaking more languages specifically Spanish and Portuguese. In my current and previous roles, I have covered LATAM. This skill set would not only allow me to better communicate with my sales and partners in this region, but it would allow me to optimize the marketing budget by not having to outsource translations.

What's the best book you read this past year and why did you like it?
I love to read, so picking only one best book is a challenge. If I did need to name one, I would have to say "Small Great Things" by Jodi Picoult. This book very gracefully covered the difficult issues of race and discrimination in a very tactful and relatable way. It also was a heartwarming story about families and a mothers love for her son and determination to provide a better life for him.

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