CRN 2018 Women of the Channel Details

One of our "Power 100 Vendors"

Paula Wessells

North America Channel Marketing Manager, Intel Corp.

Location: Portland, OR


Number of years in current position: 1.5

Number of years involved with indirect sales: 12

Fun Facts:

Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Instagram
Is an extrovert
Has climbed a mountain

Biography and Background:
Paula is a dynamic influential leader with 15 years of experience within Fortune 100, mid-size and entrepreneurial organizations where she has developed teams that create, manage and execute highly effective marketing strategies to deliver brand growth across global markets. Paula is an expert in leveraging the latest communication methods, market research and data analytics to achieve key business goals. An astute communicator with hands-on expertise in every aspect of modern communication platforms, Paula is a elationship-builder and deal-closer with a proven track record of fostering innovation and aligning strategies, people and products to accelerate breakthrough growth.

How have you personally helped advance your company's channel business over the past year?
Paula led, defined and drove the Americas channel engagement strategy that supports an annual revenue of $6B through the Intel Technology Provider partner program. This included driving a tightly integrated worldwide plan into the Americas membership strategy for channel customer relationships. Paula also encouraged sales through the program by driving brand positioning, recruiting new members, planning membership benefits, and overseeing sales content and training requirements.

What are your goals for your company's channel business over the next year?
Reducing program complexity and increasing the "ease of doing business" remains a key focus. While one-off escalations are relatively easy to resolve; we are investing in process and tool improvements to improve this at a systemic level.

What honors, awards, or commendations have you won over the past year?
2017 PEN/Toni and James C. Goodale Freedom of Expression Courage Award for participation in the 2017 International Women's March

Outside of your family, please name a woman you admire and why:
Ann Curry - she was the one public figure I that could relate too because she looked like me. She is courageous in her ability to show vulnerability and she has the grace to know when to lean out.

What advice would you give your 16-year-old self?
Being different is a good thing. Take delight in everything that makes you different. In the end, it doesn't matter how pretty you are or what clique you are in - those things won't determine your success in life. Have faith in yourself and don't be scared of being bold.

If you could master any new job-related skill, what would it be and why?
I would learn to speak Spanish. Any time you can foster better communication, its a win-win for everyone.

What's the best book you read this past year and why did you like it?
"All the Light We Cannot Se"e by Anthony Doerr It was one of those books that you became emotionally attached to. The main character is a sixyear-old girl named Marie-Laure LeBlanc. She is shy, yet courageous and resourceful. Most importantly she assumes the best intentions of people.

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