CRN 2018 Women of the Channel Details


Victoria Phillips

Channel Sales Account manager, AppRiver

Location: Gulf Breeze, FL

URL: http://www.appriver.com

Number of years in current position: 2.5

Number of years involved with indirect sales: 2

Twitter Handle: @na

Fun Facts:

Can code
Sits on a company board
Has an advanced degree (a degree higher than a bachelor's degree)
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Instagram
Likes playing video games
Has written a song

Biography and Background:
As a channel sales advisor, Victoria ferries her partners to success through relationship building, training, marketing coops, and ongoing partner support and training. Before moving to channel sales, Victoria joined the sales operations team at AppRiver in 2014. After a year of working in sales operations, Victoria's talents were noticed and she was moved into the channel. Before joining AppRiver, Victoria held positions as a campaign consultant, business coordinator, and graphic designer. She graduated from the University of West Florida with a B.A. in Graphic Design in 2012. Her attention to detail and love of creation are credited with what help her foster her partners' success.

How have you personally helped advance your company's channel business over the past year?
Developing relationships with partners and seeing how our partnership creates a significant positive impact on their business through Phenomenal Support, streamlining work flows, marketing assistance, and quick advice is highly rewarding. I do my best to listen to partners on what their short-term and long-term needs are so I can work towards accomplishing goals with them and growing our business together.

What are your goals for your company's channel business over the next year?
Besides helping my partners thrive, oddly enough, my goal is to set more goals! In the past few months I've listened to quite a few TED talks around goal-making. I've started changing my approach to partnership development with more intent to set a goal no matter how small, achieve said goal, celebrate the wins/learn from the losses, and set another goal for us. During my time in the channel, staying engaged and having more conversations has opened more opportunities for evolving more adaptive marketing materials and tools to help improve their work flow.

What honors, awards, or commendations have you won over the past year?
Last year I had the pleasure and honor of being one of AppRiver's nominees for CRN's Women of the Channel. Dedication to AppRiver's channel and watching my territory grow has been highly rewarding. I was also recognized by one of colleagues as an AppStar. Every month, Appers are nominated by other Appers for doing Phenomenal deeds and recognized company-wide. A few months back, I assisted with designing t-shirts and a few collateral pieces for our Community Awareness, Relationship Building, Events and Social Responsibility (CARES) committee to bring a professional and catchy appearance to local community events we participate in.

Outside of your family, please name a woman you admire and why:
A lady who's been on my mind a lot lately is Tiffany Haddish. She has such a pure and eternal flame. She's been through a lot in her life from living in foster care, living paycheck to paycheck, and has jumped over every hurdle with talent and positivity. Her ability to adapt, overcome, and spread joy is incredible.

What advice would you give your 16-year-old self?
Always be learning, creating, and living.

If you could master any new job-related skill, what would it be and why?
Mind reading! However, if I had to pick a tangible skill, I'd want to learn another language. I took a few classes in high school for Spanish, but I didn't get to pursue it. I would love to be multi-lingual though, especially with AppRiver being a global company, we have clients all over the world! I'd love to be able to more diverse and expand in a variety of markets.

What's the best book you read this past year and why did you like it?
Damn Good Advice (For People with Talent!). This book was a quick and enjoyable read. In an age where nothing is truly original anymore, it becomes more difficult to be original and unique. Even those who do not consider themselves a Creative but are actively thinking outside the box would appreciate this book.


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