CRN 2018 Women of the Channel Details

One of our "Power 30 Solution Providers"

Ashley Carnes

Director, Sales Strategy, Impact Networking, LLC

Location: Chicago, IL


Number of years in current position: 1

Number of years involved with indirect sales: 5

Fun Facts:

Has an advanced degree (a degree higher than a bachelor's degree)
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Instagram
Is an extrovert
Has climbed a mountain
Can ride a horse
Has studied abroad

Biography and Background:
I am a driven, passionate and dynamic professional, inspired by the ever-evolving landscape of Information Technology. I am fiercely motivated to drive results, and do so with a keen attention to detail, unrelenting work ethic and love for interpersonal relationships. My career began 7 years ago after graduating from the University of Wisconsin-Madison, when my search for an innovative, hungry and growth-oriented company was fulfilled in finding Impact. I began as an entry-level sales rep and moved through the Associate and Senior ranks by hitting high budgets and exceeding client expectations. In 2015, I was named the company's first female Sales Manager and given the opportunity to develop a team of sales consultants in an underdeveloped market. Through persistence, patience and passion, we realized a 166% increase in manpower and 75% increase in year-over-year team revenues in a short 2.5 years. As a result, in January of 2018, I was given the opportunity to write my own business plan and job description and take on corporate selling strategy for 100+ sales reps. Needless to say, it's been an exhilarating ride!

How have you personally helped advance your company's channel business over the past year?
In the past year, my contributions directly came from growing an underdeveloped market, grooming a team of analytical and accountable sales reps, and far exceeding sales targets through multi-channel, solution selling. In this coming year, my contributions will come in creating scalable growth practices and ensuring selling standards across the whole company. This is fundamentally important because though the past year brought tremendous growth for Impact, it also brought significant challenges in scalability, standardization and implementation. My new role is to operationally, be a conduit between sales and all other organizational departments, bridging and aligning sales initiatives with marketing, internal technology, training and much more.

What are your goals for your company's channel business over the next year?
Impact's company-wide goals are to continue growing and differentiating in 2018 - largely with monthly recurring revenue streams (MRR) in Managed I.T. + Branding, Design & Marketing + Managed Print Services + Software Support. This will be made possible by implementing world-class training practices, recruiting the highest-level caliber talent and significantly expanding in current and new markets.

What honors, awards, or commendations have you won over the past year?
As a team leader and Sales Manager, our branch broke into the $3 million AND $4 million sales revenue ranks in 2017 (previous year output was $2.9 million).

Outside of your family, please name a woman you admire and why:
I'd say my mentor, Patti Faraci, who took me under her wing at Impact when I first started with the company. At the time, there weren't many women at the company (and it's still a male-dominated industry) but she was so supportive and really invested in my success. She was always a consummate professional and she became a very close friend. Our conversations were always motivating and uplifting, and she pushed me to my highest potential.

What advice would you give your 16-year-old self?
Challenge your limits to uncover what you're really capable of and in short, do something that scares you every day. Also, never make decisions out of fear of failure, but instead out of hope for success.

If you could master any new job-related skill, what would it be and why?
I'd say to develop a deeper-level mastery of the robotic process automation and Managed I.T. space we play in. At this point, I can speak intelligently about its benefits, applications and market potential but leave the heavy lifting technical details to my engineers.

What's the best book you read this past year and why did you like it?
When considering all the books I've read this past year, I realized I really have a thing for intense murder mysteries and psychological thrillers! My favorite this year was "Big Little Lies" and I liked it because it removes me so far from the typical stresses of everyday work life and what's not to love about women finding their voices and reclaiming their power!

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