CRN 2018 Women of the Channel Details

Ghazal Asif

Vice President of Worldwide Channels, AppDynamics

Location: San Francisco, CA


Number of years in current position: 0.75

Number of years involved with indirect sales: 5

Twitter Handle: @ghazalasifSF

Fun Facts:

Has a mentor
Is a mentor
Loves Instagram
Is an extrovert
Has climbed a mountain
Likes playing video games

Biography and Background:
Ghazal Asif joined AppDynamics following Cisco's $3.7 billion software acquisition to build and grow the company's worldwide channel organization. As the lead of AppDynamics' channel program, Ghazal is building and scaling the channel team to remain competitive in the digital era. Under Ghazal's leadership, the AppDynamics channel program provides partners with the right tools to sell business intelligence technologies to help enterprises monitor the performance of their applications and business in real-time. Prior to joining AppDynamics, Ghazal led Cisco Meraki's Global Channel Sales organization, which enabled key partners to build, develop and grow their Meraki practice by developing new routes to profitability. Ghazal and team led the strategy and execution of key channel activities including large-scale lead generation campaigns, bespoke partner training, and enablement. The channel was a key contributor in Meraki's growth from $100M to $1 billion in four years under Asif.

How have you personally helped advance your company's channel business over the past year?
I launched the AppDynamics Titan Partner Program and placed an emphasis on boosting partner skill sets as well as increasing revenue inside the Cisco channel community. Continued to invest in educating AppDynamics partners around the benefits of business intelligence software. Introduced new sales, presales and post sales enablement by partners to add value to new customers throughout the sales cycle. By fostering continued growth of this program, the channel headcount grew by 80 percent, including dedicated marketing resources and technical resources. Expanded into new geographies including Nordics and Japan while also helping AppDynamics to continue its investment into existing geographies like North America. Introduced rebate program to help partners build their AppD Practice. Titan partners can earn 10 percent rebate to invest in building technical competence and additional lead generation.

What are your goals for your company's channel business over the next year?
In the next year, I would like to increase company revenue that comes through the channel, improve partner technical skills and increase the amount of professional services going through partners.

What honors, awards, or commendations have you won over the past year?
2017 Channel Chief as Director of Global Channel Sales at Meraki Cisco 2018 CRN Channel Chief as VP of Worldwide Channels at AppDynamics

Outside of your family, please name a woman you admire and why:
Sheryl Sandberg. Her book "Lean in" was given to me by my former boss Pete Atkin, and was the initial inspiration for to me launch the Women at AppD program at AppDynamics after reading about the challenges for women in the workplace highlighted in her book. Sheryl has done a phenomenal job at bringing these challenges to the forefront and prompting many people like me to take action.

What advice would you give your 16-year-old self?
Take a chill pill. Success takes time and your career is a marathon, not a race. It is OK to slow down, reflect, and enjoy the moment. Enjoy the journey!

If you could master any new job-related skill, what would it be and why?
I'd love to learn to code. Given all the various programming languages and their applications it would be awesome to learn one. Having technical chops in addition to business acumen is a killer combo. Like the great Steve Jobs once said: "I think everybody in this country should learn how to program a computer, because it teaches you how to think. I view computer science as a liberal art."

What's the best book you read this past year and why did you like it?
"The Principles" by Ray Dalio. This book provides insight on how to create unique results in life and in business. Reading this book had a significant impact on how I interact with colleagues. One change I have made is based on "radical transparency," which Dalio created as part of the culture. Dalio dives into his set of established principles and explains how he was able to create and sustain meaningful work relationships while running a major investment firm.

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