CRN 2018 Women of the Channel Details

Amy Lewis

Director - Worldwide Business Partner Sales, Watson Financial Services Solutions Industry Platforms, IBM

Location: Alpharetta, GA


Number of years in current position: 1

Number of years involved with indirect sales: 12

Fun Facts:

Has worked for a solution provider organization
Has a mentor
Is a mentor
Is an extrovert
Has climbed a mountain
Can ride a horse
Has written a song
Has always wanted to be a teacher

Biography and Background:
Amy is responsible for developing next generation Business Partner Ecosystems growth strategy, go-to-market and sales for IBM Watson Financial Services Solutions, Industry Platforms, a newly formed IBM BU. Ms. Lewis has over 20 years of leadership experience in consulting, Business Analytics, Performance Management and Cognitive AI solutions in enterprise software industries. She joined IBM through the Cognos acquisition, where she was Director, Global Financial Performance Management, Partner Channels. During her 10 year tenure at IBM, Amy has been responsible for leading Global Solutions Business Partner Channels, including strategy, GTM and Sales for Business Analytics, Analytics Platforms BU's and developing start-up Business Partner Ecosystems for Cognitive Solutions and Industry Platforms BU's. Prior to joining Cognos through acquisition, Ms. Lewis served as Applix, Director of Americas Partner Channels and Director of U.S. Sales & Marketing for Temtec, an analytics software company acquired by Applix. Earlier in her career, Amy worked with Unisys, Lanier and Ricoh Corporations and was an owner in a successful business start-up. Global leadership roles spanned; Solutions and Business Development for BI & CRM Practices, including commercial, financial services and life sciences industry client focus and Vertical, Major and National Account Sales Organizations

How have you personally helped advance your company's channel business over the past year?
In 2016, I led integration and expansion of Watson Cognitive AI Strategic Alliances and Partnerships, developing new domain skilled Solutions Partner and Marketplace ecosystems to accelerate development of use case solutions, market share and sales growth through Business Partner routes-to-market. In 2017, we announced a brand-new Business Unit; Industry Platforms, with IBM Watson Financial Services Solutions. I led the development of a solid new ecosystems growth strategy, with a strong foundation of next generation industry and line-of business invested partners. The majority of these partners are embedding our Industry Platform offerings or using industry blueprints, with their APIs and ours, to bring new cognitive solutions to market quickly. We are currently positioned to deliver triple digit sales growth in 2018. 2017 was one of the most challenging, rewarding and exhilarating years in my career. I led a new start-up industry focused channel sales team, helping Partners reinvent new business and GTM models, while supporting end client reinvention. In partnership with our ecosystems, we modernized IBM's portfolio and launched new offerings, focused on Regtech, including Financial Crimes, Regulatory Compliance and Financial Risk, using AI that only IBM Watson can deliver to unlock data and move to vertically integrated platforms on SaaS

What are your goals for your company's channel business over the next year?
My goal is to continue to lead ecosystems to deliver triple digit solutions, pipeline development and sales growth. Increasing our businesses through new business models and transforming excellence in execution, on new innovative industry platforms in financial and consumer solutions. We will also continue to accelerate our shared channel success in revenue and profit growth by opening a digital exchange in our Marketplace for our partners to monetize APIs available through the Cloud. Blockchain is what's next and hot this year. An undisputed technology leader and part of our arsenal to sell with partners toward the end of the year

What honors, awards, or commendations have you won over the past year?
Global responsibilities in developing this start-up in 2017 required almost non-stop travel, taking a toll on work life balance. I delivered key notes and participated in panels during partner events in EU and AP. Also, received commendation from a 2017 IBM Vision Conference, key note to 500 Partners. My session was noted for outstanding content, the overall Business Partner day favorite session. Additionally, two of the three people I mentored were promoted. In 2018, I plan to re-engage in GA Women's Leadership mentoring program and re-gain work life balance that allows me to participate in community and board activities again.

Outside of your family, please name a woman you admire and why:
Ginni Rometty, IBM's CEO, is a role model. She has excelled in her many leadership roles, leading the way for women to succeed as a senior executive in a predominately men's field. She has both leadership acumen and domain depth to engage any C-level executive or technician. Ginni has changed the perception of the world about IBM as THE innovative company clients' need to partner with to grow their business. She's a strong leader, innovator and story teller. Her focus on making the world a better place, evolving our workforce for the future, including mentoring students makes her my #1

What advice would you give your 16-year-old self?
My advice is; continue to be curious and re-invent yourself, work smarter and harder than anyone else. You'll achieve your goals and make a difference in the world. Jump into an exciting opportunity that makes you feel uncomfortable. The best way to grow your social, career and personal skills is to continually challenge yourself and be open. For example, improve your speaking skills by volunteering for key notes or leading a toastmaster's team. Always try new hobbies like triathlons, downhill skiing or skydiving for the first time. Embrace fear, it gets easier, and never give up!

If you could master any new job-related skill, what would it be and why?
My personal goal is to continue to work to master the art of storytelling, to inspire new FinTech companies to consider becoming the Business Partner of the future. The future in my business is all about inspiring companies and people on the "art of the possible" thinking outside-the-box, growing their business with the innovation only available through the technology and people at IBM. To follow in the footsteps of Ginni Rometty. To take my advice to my sixteen-year-old self, I plan to execute a Ted Talk, demonstrating the art of storytelling on this inspiring subject.

What's the best book you read this past year and why did you like it?
The Five Dysfunctions of a Team, Patrick Lencioni. I consider myself a strong leader, delivering continued excellence through a diverse leadership team, always seeking best practices to improve effectiveness and results with my team and peers. My global team has unique strengths and strong personalities. In a highly matrixed organization, it can be challenging to capitalize on our organization strengths and at the same time, maximize our ability to leverage extended teams. The book helped me learn more about top dysfunctions that can occur and address them with my team and extended teams, to improve synergy, business outcomes and results.

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