CRN 2018 Women of the Channel Details


One of our "Power 100 Vendors"

Leslie Vitrano

Director, Marketing Global Strategy, APC by Schneider Electric

Location: West Kingston, RI

URL: http://www.apc.com/us/en/

Number of years in current position: 2

Number of years involved with indirect sales: 4

Twitter Handle: @VitranoLeslie

Fun Facts:

Has a female boss (or is top executive at company)
Has a mentor
Is a mentor
Is an extrovert
Can ride a horse
Has always wanted to be a teacher

Biography and Background:
With nearly 15 years of sales and marketing experience, Leslie has expertise in persona research, value proposition creation, marketing strategy development, channel marketing execution and ROI analysis. More importantly, she has developed a passion for the channel. Therefore, Leslie recently took the newly created position of Director, Channel Marketing and Partner Programs for Europe. Her team is responsible for transforming how APC enables co-marketing and demand generation programs for channel partners. Additionally, her team will drive the Channel Partner Program; ensuring it enhances the experience and business objectives of APC's Europe partners. Prior to this role, Leslie ran the marketing strategy globally for APC and was responsible for the world-wide portfolio of campaigns, content marketing programs and brand management for APC. Prior to that, she held various marketing leadership roles including leading the partner program and channel marketing strategies for North America. Recently, Leslie was named one of CRN's Power 100 list for 2017 Women of the Channel. She has received additional recognition including 2016 and 2015 Women of the Channel and CRN's 2014 list of "People you don't know but should" in the channel.

How have you personally helped advance your company's channel business over the past year?
In 2017, Leslie and the marketing strategy team focused on enhancing the channels' service opportunities through R&D and marketing programs with trends like Edge Computing. Specifically, Leslie worked directly with the line of business to ensure the Voice of the Channel was included in the development of cloud-enabled and service-oriented offers for the channel. As a result, APC released hardware and software offers that enable recurring revenue for the channel. Additionally, Leslie launched marketing enablement, content marketing and partner trainings for the growing industry trend of Edge Computing. Partners are now able to access and leverage thought leadership and demand generating marketing programs to help capitalize on the growth opportunity associated on-premise Edge Infrastructure.

What are your goals for your company's channel business over the next year?
As Leslie steps into the newly created position of Director, Channel Marketing and Partner Programs for Europe, her team is responsible for transforming how APC drives co-marketing and demand generation programs with channel partners. Additionally, her team will drive the Channel Partner Program; ensuring it enhances the experience and business objectives of APC's Europe partners. In 2018, she will focus on increasing the utilization and effectiveness of marketing and demand generation programs; increasing leads to partners; and enhancing deal registration. Through the marketing and partner program, Europe's APC partners should experience an increase in profitability, marketing investment and overall satisfaction.

What honors, awards, or commendations have you won over the past year?
CRN's Power 100 list for 2017 Women of the Channel Executive Sponsor for 'Women in Schneider Electric,' which is an internal diversity and inclusion group for our headquarters in West Kingston, RI

Outside of your family, please name a woman you admire and why:
Considering the recent events, I must recognize the impressive young women (and men) from Stoneham Douglas High School in Parkland, FL. Regardless of one's political opinions, it is inspiring to see young students stand up and fight for what they believe in with such articulation, passion and strength. They have changed the conversation, asked the tough questions and pushed for change. Being able to find their voice through such tragedy is an act that deserves recognition and admiration.

What advice would you give your 16-year-old self?
Travel more! Use this time in your life to discover more about the world and different cultures. And as a result, you will learn more about yourself.

If you could master any new job-related skill, what would it be and why?
Since most of my career has been in marketing and sales in larger B2B (business to business) companies, I'd like to learn the complete opposite industry - B2C. I would love to broaden my marketing experience to better understand marketing strategies and tactics for successful B2C companies. The fast pace and creative environment would be extremely rewarding and educational.

What's the best book you read this past year and why did you like it?
Emily Post 'Wedding Etiquette'! As I'm planning my wedding in New England, I received this book as a gift from my very southern mother. I shared with her some ideas to personalize our wedding that were apparently very non-traditional. Needless to say, I received the book in the mail two days later. I laugh about it now. That was her way of expressing her desire for more traditional elements. Even still, I've enjoyed learning the history and background of our traditions. But, I'm not sure it accomplished her goal! We're still moving forward with more modern ideas touches.thanks anyway, mom!


Unedited Content Provided By Participants