CRN 2018 Women of the Channel Details

Carli Luhrs

Director of Human Capital Management, Global Technology Resources, Inc (GTRI)

Location: Denver, CO


Number of years in current position: 3

Number of years involved with indirect sales: 3

Fun Facts:

Has a female boss (or is top executive at company)
Has an advanced degree (a degree higher than a bachelor's degree)
Has an MBA
Has worked for a solution provider organization
Has a mentor
Is a mentor
Is an extrovert
Has climbed a mountain
Has studied abroad
Has always wanted to be a teacher

Biography and Background:
My career morphed into my true passion: managing internal communication "people", integrating corporate cultures, developing metrics for measuring success, and overseeing change management phases. This passion grew out of my global experiences and my desire for companies to become agile against future talent challenges i.e. shortages, surprise departures etc. I wanted to transform future talent, by aligning technology and people through analytics, thus providing people all the resources needed to live a fulfilling and rewarding career. This philosophy and creation of the right tools, would enable how companies attract, motivate, and inspire their workforce. My global experience started while working in India, and grew internationally, where I received my MBA in London and expanded into Asia. I thrived in an entrepreneurial atmosphere, where I could provide guidance to upper management from a "people" perspective as to whether organizational goals would be better fulfilled in the form of a merger versus an acquisition, or by making internal changes. I developed global talent strategies for key leadership roles, which were needed to support an organization's strategic plan and new market expansion. I aligned the right technology & people in the right location with the needed competencies and motivation to grow a firm.

How have you personally helped advance your company's channel business over the past year?
Over the past year, I personally helped advance the company's channel business by developing a human capital strategy that drove optimal levels of success, attracting and retaining top talent, while balancing a cost take out model. These talent initiatives included creating a learning management system to standardize our training efforts around our channel business practices, developing a performance management software that measured results in real-time, and implementing a comprehensive benefit structure and executive compensation plan. These key elements allowed the company to adjust targets to exploit current market conditions, thereby, improving business agility and talent engagement. For which initiated a restructure process of our talent and systems. During this process, we built a new Federal long-term consulting business resulting in 1.25% of the company's revenue and 21% of our 2017 net income. We also mobilized our benefit data to build a multiyear strategy, facilitating a competitive and rich benefit plan aligned with our value creation plan. This resulted in a $270,000 cost reduction the first year. By providing our people with all the resources and tools needed, exemplifying each person's uniqueness, and challenging personal and professional growth- we elevated how GTRI operates today and in the future.

What are your goals for your company's channel business over the next year?
My role will focus on organizational alignment and strategic workforce planning initiatives. For us to have an agile workforce, we developed human capital to better align with our expanded business strategy. This will lead to consistent leadership criteria utilized across all functional areas and identify specific competencies (behavioral, technical, education, experience) that will cultivate for continue business growth and sustain it over time. With our continued geographic expansion, our human capital strategy will also have a higher focus on diversity in our workforce to ensure alignment with our location and client base.

What honors, awards, or commendations have you won over the past year?
I received recognition when I graduated and completed my MBA with merit. I achieved the "Leadership of the Quarter" award during a public acquisition completion and contributing as a panelist, leading topics from HR strategy and diversity & inclusion. Over the past year, my role has focused on closing a merger, transitioning the company from private to public, whilst also expanding our national and global presence. My real joy and passion is to mentor, equip, and empower the next generation of people, specifically women to outdo us in every field, which is the legacy I want to leave behind.

Outside of your family, please name a woman you admire and why:
Shortly after residing in Colorado, I met a woman by the name of Liz Ryan. She just started her own practice, to help empower and guide people to find their true passion in their career and humanize the workplace again. I admired her courage, inspiration, and passion which today drives me to help transform the future of our workforce. I am honored to have had collaboration with one of today's top LinkedIn Influencers, a contributor to, and a beloved career guide to millions of people, including myself and around the world.

What advice would you give your 16-year-old self?
I would explain how powerful it is to be unique. I would encourage myself to embrace the qualities and characteristics that make me who I am and that being fulfilled and happy is more power than being socially accepted. I would tell myself to be comfortable with who I want to become and to always work with a greater purpose. I would explain that even though I am young, I have already framed the woman I am to become, and to challenge myself daily to be a strong role model and empower other young women in everything I do.

If you could master any new job-related skill, what would it be and why?
My goal is to help elevate Human Capital as we continue to merge talent while implementing our business strategy into the market. To be successful in this transition, I will need to expand my knowledge around the process of Post-Merger and Integration (PMI). I am currently studying to receive my PMI certification from the Institute for Mergers, Acquisitions and Alliances. This new job-related skill will allow my role to lead the PMI planning, steering and execution, to help educate and inspire our talent for future growth and create a repeatable process that the company can utilize when valuating future acquisitions.

What's the best book you read this past year and why did you like it?
"Starts with Why" by author Simon Sinek was very impactful for me. This book has a powerful message explaining what separates great companies and great leaders from the rest. It outlines why people and organizations are more innovative, more influential, and more profitable than others-it all stems from the organization understanding "why" it exists. The message motivated me to remember how important it is for people to believe in values, be a part of a greater purpose, be challenged to become the best version of themselves, introduce new technologies, and educate teams to grow together as one.

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