CRN 2018 Women of the Channel Details


Helena Marsikova

Channel Marketing Director, GFI Software

Location: Austin, TX

URL: http://www.gfi.com

Number of years in current position: 2.5

Number of years involved with indirect sales: 13

Twitter Handle: @hmarsikova

Fun Facts:

Has an advanced degree (a degree higher than a bachelor's degree)
Has a mentor
Is a mentor
Loves Instagram
Is an extrovert
Has climbed a mountain
Can ride a horse
Has studied abroad

Biography and Background:
Born in the Czech Republic, Helena studied languages (English, French and Spanish) and Philosophy at the University of West Bohemia in Pilsen. In different marketing positions, Helena has been able to develop her skills in product marketing, event management, PR, online marketing, channel marketing and lead generation. Helena is on a mission to transfer all the knowledge she has gained from the channel through GFI's award-winning partner program. Helena moved to California in 2016, has two kids, loves travelling, exploring the world and is an Orange Theory Fitness addict.

How have you personally helped advance your company's channel business over the past year?
GFI Software acquired two companies in 2017 - Kerio Technologies and Exinda, which presented a challenge of uniting and unifying partner channels, partner programs, channel processes and ensuring the highest stability possible during the period of transition. I have been part of the team that built the new GFI Partner Program, incorporating the best of all three previous programs. I integrated Kerio and Exinda resellers into GFI's systems, leading projects such as Partner Portal unification, NFR program, Deal Registration program and many more.

What are your goals for your company's channel business over the next year?
As we grow in 2018 and more partners join the GFI Partner Program, I want to work with the team to ensure all partners feel comfortable and happy being a part of the GFI family, having access to all the tools and resources that will contribute to their success. With our growing product portfolio, I would like to build a program that will motivate partners to adopt more products and take the advantage of all the cross selling opportunities GFI Software offers.

What honors, awards, or commendations have you won over the past year?
My kids, aged four and eight, tell me I am the best mommy in the universe. That is the biggest and most precious award I could have, especially in this busy, fast-paced world. I ALWAYS make sure I find the time to them to talk, play and support them endlessly. I was also awarded the CRN Women of the Channel for the second time last year, which I cherish tremendously.

Outside of your family, please name a woman you admire and why:
Queen Elizabeth II. A woman that had to step into the role of a queen extremely young, very unexpectedly after her father died. She was able to fight against the conservatism of the royal family and politics. She had the guts to stand against the "fossilized" traditions to support her husband and her own family.

What advice would you give your 16-year-old self?
Enjoy every single day of your life like there was no other. Work hard, play hard. Tell your mom and dad you love them every single day because they may not be here tomorrow. No matter how tired you are, get up and go give your significant other and your kids a hug and kiss before you go to sleep. Travel and explore the world, because such memories can never be stolen from you.

If you could master any new job-related skill, what would it be and why?
I continuously try to master all aspects of my job. Technologies develop quickly, new approaches pop up every day and it is sometimes hard to keep up with all the trends. Learning these trends, adopting these technologies help me to strive to do the best job possible to support the channel.

What's the best book you read this past year and why did you like it?
The best book I read this past year was by a Czech author, Patrik Hartl, called Okamziky stesti (Moments of Joy). It is a "double novel", which can be read both from the front and the back. You turn the book around and start reading from the other side. Siblings Veronika and Jachym tell the same story of their childhood, both from a very different angle, revealing how insanely interconnected relationships can be. A very relaxing yet exciting book.


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