CRN 2018 Women of the Channel Details

Eva Kristovska

Senior Director, Global Inside Sales, GFI Software

Location: Austin, TX


Number of years in current position: 1

Number of years involved with indirect sales: 10

Fun Facts:

Has worked for a solution provider organization
Has a mentor
Loves Instagram
Is an extrovert
Has climbed a mountain
Can ride a horse
Likes playing video games

Biography and Background:
Eva is an experienced sales leader, with a demonstrated history of working in the computer software industry. Her past experience has enabled her to become skilled in Managed Services, Sales, Enterprise Software, Channel Sales, and Cloud Computing. As a strong operations professional, Eva is focused on improving sales process management in order to better enable GFI's partner network.

How have you personally helped advance your company's channel business over the past year?
GFI Software is on an exciting growth journey. Following the acquisition of two companies in 2017 (Kerio Technologies and Exinda), I have been responsible for integrating critical sales components and systems. I helped consolidate key sales processes, so that we can better support the channel and our customers.

What are your goals for your company's channel business over the next year?
In the next year, our focus as an organization is to help our channel partners begin to reach even more small and medium-sized businesses. This means enabling our Value-Added Distributors who sell our products to be more efficient in using our CRM and educating all partners on how to be even more successful in lead conversion.

What honors, awards, or commendations have you won over the past year?
My friends, family and colleagues are the most supportive and encouraging people I could be thankful for. Their continued support is an ongoing award in itself.

Outside of your family, please name a woman you admire and why:
Cheryl Sandberg. She stands out to me as female leader that is inspiring. She has growth mind-set. She learned quickly that you have to be yourself, in order to lead others. Once she started overcoming challenges and getting more responsibility, she took it upon herself to give back with advice, mentoring and book writing to help other women working their way through their own challenges. She lost her husband in his 40s and although she was devastated, she was able to learn from that loss and apply the lessons of moving forward in her personal life and her work life.

What advice would you give your 16-year-old self?
No matter how thoughtful or wise, advice is so hard to receive since most people need to discover things on their own and often want to do things in their own way, and in their own time. If I was to advise a younger me, I would say, "Stop focusing on your destination. Give yourself a goal, something to aspire to, but stop worrying about how far away it is and simply embrace the journey that is taking you there. The destination will give you purpose and drive, but the journey - that's where you gain the experience."

If you could master any new job-related skill, what would it be and why?
In a fast-moving, competitive world, being able to learn new skills is one of the keys to success. Extending project management as a skill would enable me to be a better project manager. Project management helps you to effectively convey vision, ideas, goals, and issues.

What's the best book you read this past year and why did you like it?
Butterfly: From Refugee to Olympian. A truly inspiring story of Yusra Mardini, how one woman saved fellow refugees from drowning and how she went on to become an Olympic swimmer. It is must read on how being determined and having a focus with a strong desire and actions allows you to succeed.

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