CRN 2018 Women of the Channel Details

Kelly Nuckolls

Vice President, Marketing, Galileo - A Division of the ATS Group

Location: Franklin, TN


Number of years in current position: 1

Number of years involved with indirect sales: 12

Twitter Handle: @kellyenuckolls

Fun Facts:

Can code
Has worked for a solution provider organization
Is a mentor
Loves Instagram

Biography and Background:
With 12 years of experience in IT marketing management, corporate identity, web development and graphic design, Kelly is a dynamic professional with an aptitude not only for the creative side, but also the business side of marketing strategy, messaging, go-to-market planning and sales enablement. With the ability to prioritize and meet deadlines with an exceptional attention to detail, Kelly is an accomplished technology marketing leader with experience in executing comprehensive marketing tactics. She has in-depth expertise in channel marketing programs, including IBM, Microsoft, VMware, Dell Technologies, Pure Storage, SAP and Oracle. Kelly is well versed in today's IT challenges and solutions and has the ability to translate technical capabilities into ROI. Kelly's strong communication and coordination skills, coupled with a straight-forward approach to business, has garnered exceptional partner and customer relationships, based on trust and value. Kelly has held channel marketing roles at VSS and Technologent, both nationally recognized VARs and currently serves as Vice President of Marketing of Galileo Performance Explorer, a cloud-based infrastructure performance monitoring solution supporting IBM, Dell EMC, Infinidat, NetApp and many other best-of-breed storage, server, database, SAN and cloud solutions.

How have you personally helped advance your company's channel business over the past year?
In my first year at Galileo Performance Explorer, we have completed the transition from an end-user sales model to a fully integrated channel sales model. My 10+ years of experience at continuously successful VARs, VSS and Technologent, has given me the insight to empower our channel partner network as extensions of our in-house sales and marketing teams. Over the past year, I have designed and developed a modern, responsive publicly-facing website with strategic content speaking to current business initiatives with industry-led focus areas. In addition to the website, I engineered, designed and launched a dynamic new partner portal backed by SalesForce, giving our partners a holistic view into their partner account, as well as their pipeline. With comprehensive sales kits focused on top-of-mind use cases, partners can easily define their target customers and start a conversation immediately.

What are your goals for your company's channel business over the next year?
Over the next year, I plan to continuously nurture our partner network with the resources, insights and technical training necessary to succeed. In addition to the growth of our partner network, I plan to work closely with our supported technology vendors, including IBM, Pure Storage and Dell Technologies, as well as our distributor, Tech Data, to increase business development and pre-qualification in the sales cycle to take un-necessary weight from our valued partners.

What honors, awards, or commendations have you won over the past year?
For the past 2 years, I have served as Chairman of the Board of my children's Christian-based preschool. After my 1st year or service as a member of the Board, I was nominated and voted as Board Chair for my diligent work with the school leadership to increase communications, trust and overall business satisfaction between all entities (Board, leadership, faculty, Church staff and congregation, and most importantly, parents). With a specific mission toward safety and comfort of the children as well as teacher retention, I was able to create a compassionate environment for inspired learning for our little ones.

Outside of your family, please name a woman you admire and why:
I find admirable traits in all of the women in my life and try to take cues from each of them to better myself as a professional, mother, wife, daughter and friend. Women today have such exceptionally high standards put on us, especially working mothers. I am so incredibly blessed to have an enviable network (both personally and professionally) of like-minded, strong women to learn from, lean on and ultimately laugh with.

What advice would you give your 16-year-old self?
Be confident, be courageous and step outside of your comfort zone. You are smarter than you think trust your instincts and imagination and know you can do anything you set your mind to. Quit overthinking and savor the moments. Your life will be one magnificent journey of mistakes and miracles, and you will never look back and want to a change a thing.

If you could master any new job-related skill, what would it be and why?
While I have spent my career marketing technology solutions, my practical applications of marketing have stayed with traditional models. I'm extremely interested the growth of the "Marketing Technologist" role and applying data science principals to lead generation and customer retention initiatives.

What's the best book you read this past year and why did you like it?
The Net and the Butterfly: The Art and Practice of Breakthrough Thinking - This book breaks down in relevant day-to-day examples how the brain solves problems and comes up with new ideas. I'm a habitual box checker and love to work fluidity through projects as efficiently as possible sometimes to the detriment of creativity in the solution or the process. This book was full of interesting ideas about creativity and tips and techniques for exploring, practicing, and challenging your typical intuition.

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