CRN 2018 Women of the Channel Details


Gail Fredrickson

Director, Strategic Programs, IT Channels, APC by Schneider Electric

Location: West Kingston, RI

URL: http://www.apc.com/us/en/

Number of years in current position: 1

Number of years involved with indirect sales: 4

Fun Facts:

Has a female boss (or is top executive at company)
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Instagram
Is an extrovert
Can ride a horse
Has studied abroad

Biography and Background:
Gail Fredrickson joined APC by Schneider Electric in 2010, holding positions in sales and account management & IT Channels Sales Management. She moved into her current role as Director of Strategic Programs, IT Channels at APC in October 2017. Gail additionally works as the Global Program Manager supporting Dell Inc. operationally.

How have you personally helped advance your company's channel business over the past year?
Over the past year, I have worked diligently with our regional channel partners to increase our win rate with them in the Solutions space. My team was focused on supporting our partners and their end-users to provide comprehensive solutions to support their IT goals. This ranged from programs targeted at their networking closets all the way to assisting in designing prefabricated data centers. By building a team of credible and reliable sales people, we have given our partners the confidence to engage us in projects WITH their customers to help expand their offer and increase their value.

What are your goals for your company's channel business over the next year?
Over the next year, my goals include supporting the needs of our front-line channel sales teams with continued focus on the local edge and working with them to understand what tools they need to achieve growth. I will also have a specific focus on refreshing our Elite Data Center Program, working with our data center lines of business to develop a curriculum leveraging our digital collateral and new regional system engineers for in-classroom training.

What honors, awards, or commendations have you won over the past year?
I was honored last year to be asked to attend the Women of the Channel event in Napa, California with my fellow female Channel leaders from APC. It was a great opportunity to network with women in the industry, bond with my own team, and hear different perspectives on challenges and trends in our market.

Outside of your family, please name a woman you admire and why:
Definitely Sheryl Sandberg. She owns her space and there is no question that she is in control. Of the women I mentor, I make sure they all watch her TED talks to help build their confidence and presence in the office. Each time, they've come back feeling more confident about their abilities and ready to take a new step at work.

What advice would you give your 16-year-old self?
Own it. Own yourself, own your personality, own your quirks. It's what makes you unique, and that confidence in yourself will get you farther than anything else in life & in your career. People like to be around & work with authentic people. it's also MUCH easier than spending energy trying to be something you are not!

If you could master any new job-related skill, what would it be and why?
I'd want to master my knowledge of all of our go-to-market channels. My new role puts me uniquely in the center of all of them, and having a better understanding right now would help me understand their unique challenges and opportunities.

What's the best book you read this past year and why did you like it?
"Option B" by Sheryl Sandberg. Beyond being a business mogul that I admire, my family went through a tough time when we lost my father-in-law unexpectedly. Her view on this "new" life is inspiring and reminds us that although we are not in control of the things that happen around us, we are in control of how we move forward and make the best of our lives.


Unedited Content Provided By Participants