CRN 2018 Women of the Channel Details


Ayesha Prakash

Director - Global Channels, Flashpoint

Location: Tysons Corner, VA

URL: https://www.flashpoint-intel.com/

Number of years in current position: 1

Number of years involved with indirect sales: 5

Twitter Handle: @yoursocialnerd

Fun Facts:

Can code
Sits on a company board
Has an advanced degree (a degree higher than a bachelor's degree)
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Instagram
Is an extrovert
Has climbed a mountain
Can ride a horse
Has written a song

Biography and Background:
Ayesha Prakash leads the Global Channel Program for Flashpoint, extending the benefit of Business Risk Intelligence to organizations worldwide. She helps partners accelerate revenue by empowering their customers with a decisive advantage over potential threats and adversaries. Ayesha brings a wealth of experience to her current role. Over the course of her career, she has lead marketing departments, driven enterprise deals in a direct sales capacity as well ran channel sales for numerous technology companies. Ayesha holds a Business Management Degree in Public Affairs and minor in Sociology from Indiana University Bloomington. Ayesha also attended Rutgers University as part of their Mini MBA Digital Marketing Program that led to her current appointment as an advisory board member with the Rutgers Big Data Advisory Council. The university has also invited her to join their new Cybersecurity Board, where she will help develop a new cybersecurity curriculum for Rutgers first ever cyber security course offerings. Ayesha is also an active member of the Information Systems Audit and Control Association (ISACA), Armed Forces Communications and Electronics Association (AFCEA), and the Indiana University Alumni Association of Washington D.C.

How have you personally helped advance your company's channel business over the past year?
Over the past year, I was tasked with planning, building and launching Flashpoint's inaugural Global Channel Partner Program from the ground up. From a planning and execution perspective, I launched the program itself worldwide, built and launched a partner portal along with sales tools to help enable partners in the field. Ultimately, this program extends the benefit of Business Risk Intelligence to more organizations worldwide. It also helps partners accelerate revenue by empowering their customers with a decisive advantage over potential threats and adversaries. Within the first six months of launching, the partnership business doubled and expanded into the Asia Pacific market with key partners and major deals in region. I've also worked closely with our Strategic Partner Network to ensure partners are seeing value both from a channel and from a technology integration perspective. It is critical for these pieces of the business to be aligned, to offer the most value to our partners to grow and be successful.

What are your goals for your company's channel business over the next year?
Over the next year, my goals are to better enable partners as well as expand our partner base globally. I want to take our training to the next level with a new portal, automation and a world-class certification program. I also look forward to expanding our partner base across the globe. This includes targeted and customized go-to-market plans for partners in our expansion territories, as well as evaluating past successes and failures to create consistent go-forward plans globally. Ultimately, my hope is to grow partnership revenue to the same amount as direct revenue within the company.

What honors, awards, or commendations have you won over the past year?
Within the last year I was appointed as an advisory board member with the Rutgers Big Data Advisory Council. This also led to an invitation to be a part of their new Cybersecurity Board, where I will help develop a new cybersecurity curriculum for Rutgers first ever cyber security course offerings. In terms of awards, I received President's Club awards twice within the last year for sales goal attainment. I received one award at my previous organization and one with Flashpoint.

Outside of your family, please name a woman you admire and why:
I really admire Arianna Huffington. She is not only tremendously successful and respected, but she is a thought leader in her own right. I love that she encourages work-life balance, but at the same time encourages people to work hard and kick ass. It is very easy to get caught up in working hard to attain a certain goal or achievement, but I've found that taking a step back and doing personal things that you enjoy makes you a better employee. I love that she encourages the importance of that time outside of work.

What advice would you give your 16-year-old self?
I would tell my 16-year-old-self to stay with my original college major of Informatics. I started college a year early focusing on Informatics, but later changed my major and concentration after a year of enrollment. I wish I had stuck with my original choice versus switching, as I think it would help me tremendously in my career now.

If you could master any new job-related skill, what would it be and why?
If i could master a new job-related skill, I think it'd be working with big data and understanding it's application on a more granular scale. Since Flashpoint hinges on working with data and finished intelligence, and now being on the board at Rutgers, I've been exposed to many different ways that people are exposed and making informed decisions with big data. This would definitely be beneficial in my current and future roles within the technology space.

What's the best book you read this past year and why did you like it?
The best book I've read this past year was The Challenger Sale by Brent Adamson and Matthew Dixon. The solution selling strategy layed out in the book is an enlightened way of approaching customers in the sales process. It is also a great sales coaching book with perspectives on manager coaching and building customer loyalty. Ultimately, as a sales person, it can be easy to get caught up in the day-to-day of closing deals, but this book helped me take a more strategic approach to the way I look at our partners and end-users.


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