CRN 2018 Women of the Channel Details

Adelina Tiaga

CEO, FedBiz IT Solutions, LLC

Location: Leesburg, VA


Number of years in current position: 3

Number of years involved with indirect sales: 7

Twitter Handle: @ninatiaga

Fun Facts:

Has a female boss (or is top executive at company)
Sits on a company board
Has worked for a solution provider organization
Has a mentor
Is a mentor
Has climbed a mountain
Can ride a horse

Biography and Background:
Adelina (Nina) Tiaga is CEO and CFO of FedBiz IT Solutions. In this capacity, she manages the company's business development goals, channel opportunities, assets and finances, and company growth strategies. Nina played an instrumental role in establishing FedBiz IT, managing all the necessary paperwork to operate a small business and ensuring the company runs smoothly. She has also worked to secure important federal IT certifications for the company, such as HUBZone; Small, Women-owned, and Minority-owned (SWaM); and Economically Disadvantaged Woman-Owned Small Business (EDWOSB). Nina's professional background includes positions in accounting, office management, consulting, sales, and entrepreneurship at various nonprofits and small businesses. After serving four years in the United States Air Force, she graduated with a Bachelor of Arts in Human Resources and Associates of Science in Accounting from Troy State University. Outside of work, Nina is an active member of Purcellville Baptist Church and the Purcellville, VA based non-profit organization Tree of Life that provides food, shelter, and life skills support to the local community.

How have you personally helped advance your company's channel business over the past year?
As CEO and CFO of FedBiz IT, a small business with only 10 employees, I am personally engaged in every facet of the organization, from business strategy to internal operations. I work with the executive team to establish direction for the company and communicate daily with the sales team to support them and help them deliver optimal customer service to customers. I ensure all business operations and processes are up-to-date to increase our internal efficiency and external output. I am a firm believer in leading by example and hope to demonstrate this every time I perform a simple, everyday task, in addition to my primary responsibilities, to keep the company running smoothly. I am committed to serving the needs of employees, customers, and partners to make 2018 our strongest year yet.

What are your goals for your company's channel business over the next year?
In 2018, our goals are to increase our outside sales, solicit new partnerships, and gain new contracts. Our position as a HUBZone company on the NASA Solutions for Enterprise-Wide Procurement V (SEWP) contract makes us well positioned to seek new opportunities and avenues to grow our channel business. Our sales team will continue to develop new relationships with manufacturers and suppliers to gain new authorized partnerships. We are actively increasing the number of proposals submitted for new contracting opportunities outside of SEWP. For example, we have a major Salesforce contract, and we are working on adding more in 2018.

What honors, awards, or commendations have you won over the past year?
We ranked #1 on Washington Technology's Fast 50 list in both 2016 and 2017. Additionally, we ranked #10 and #50 on Inc. 5000 in 2016 and 2017, respectively, as well as #442 and #406 on CRN's SP500 in 2016 and 2017, respectively. In 2016, I was awarded Washington Business Journal's CFO of the Year for leading the company to a growth in revenue of nearly 5,000%.

Outside of your family, please name a woman you admire and why:
One of the many women I admire is Laura Bush, former First Lady, due to her sincerity, humbleness, and intelligence. She is a great example of what women can achieve, having earned a bachelor's and master's degree before marrying George W. Bush. Her passion for education, children's causes, and women's issues made her one of the most popular First Ladies of all time. But her integrity is what stands out the most: Mrs. Bush never forsake her values and personal interests even when pressured to conform to societal interests and party politics.

What advice would you give your 16-year-old self?
Be confident in your chosen field and have fun with it. If you're going to dedicate 8 to 14 hours a day to a job, then you must love what you do. While you are still in high school, take time to develop your passions and skills. Begin preparing for a career in the IT sector early by taking computer and IT courses in high school and applying for IT-related internships during college to gain experience. Even if you don't foresee a career in IT, these are important skills to have in an increasingly digitalized society.

If you could master any new job-related skill, what would it be and why?
Gaining more proficiency in Excel would be first on my list, as my job requires me to track and submit many kinds of reports. Between the tax reports, government compliance reports, sales reports, and contract reports, sometimes it seems that all I am doing is submitting reports. Excel is a crucial element in efficient report generation and organization. Studies are finding that digital skills such as proficiency with Excel and Word are increasingly becoming a basic requirement for most jobs and can result in higher wages, so I encourage my team members to learn Excel as well.

What's the best book you read this past year and why did you like it?
The best book I've read in the past year was Same Kind of Different As Me by Ron Hall and Denver Moore. This profound read is an inspiring story about how people can learn to overlook color and social status, and simply accept people for who they are. By detailing the struggles of two individuals, one in wealth and the other in homelessness, and how they interact with each other, the novel prompts you to consider your own biases in life and reflect on how you can make a difference in the lives of others.

Unedited Content Provided By Participants