CRN 2018 Women of the Channel Details

One of our "Power 100 Vendors"

Lisa Citron

Sr. Director, Public Cloud Sales & Channels, F5 Networks

Location: New York, NY


Number of years in current position: 1

Number of years involved with indirect sales: 21

Twitter Handle: @lisacitron723

Fun Facts:

Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Instagram
Is an extrovert
Has climbed a mountain
Can ride a horse

Biography and Background:
Lisa Citron is the Sr. Director of Public Cloud Sales & Channels for F5 Networks. She is responsible for overseeing F5's North American Cloud Sales efforts. Citron leads a team which focuses on helping partners and customers move to the cloud smarter, faster and safer. Her team works to ensure that all channel partners have the necessary programs, tools and training resources to create demand and preference for F5 products in the cloud. Citron joined F5 in 2011 and spent 6+ years leading different parts of the F5 channel organization. Over Lisa's 20+ career in the channel she has been recognized as a dynamic and innovative leader who has a proven track record of successfully building, scaling and managing high-growth channel sales organizations that are aligned with company goals and vision. Recognized for spearheading worldwide partner programs that drive productivity and increase revenue in fast growing high tech companies ranging from start-up to top tier vendors. Citron resides in New Jersey with her family.

How have you personally helped advance your company's channel business over the past year?
I have been involved with helping our channel partners embrace F5 products as they move their customers into the public cloud. It has been an exciting building opportunity to open new channels, foster areas of growth in existing partners and develop programs which maintain profitability and loyalty in the new cloud economy.

What are your goals for your company's channel business over the next year?
GROWTH through Partners in the Public Cloud! This year we will continue to drive programs and tools which help our new and existing partner accelerate their cloud practices. New flexible licensing offerings, automation and orchestration capabilities allows F5 to help our partners meet their customers' multi-cloud needs.

What honors, awards, or commendations have you won over the past year?
As the Co-Chair of F5's Women's Employee Inclusion Group, I have had the honor of working with a small group of highly motivated women to drive workplace inclusive programs at F5. It's some of the most rewarding work I have ever done as I know that the work will have a lasting impact on the company and within our industry.

Outside of your family, please name a woman you admire and why:
Sallie Krawcheck! Sallie is the real deal a financial feminist who has taken on the old guard of the financial services world creating an innovative digital investment platform for women. Advocating that women have to plan their financial future differently than men and providing the coaching and tools to help. Krawcheck has been lauded for turning around and growing troubled businesses, eliminating conflicts of interest and advocating a true client-centered business model.

What advice would you give your 16-year-old self?
The advice I would give my 16 year old self, and the advice I give my now 17 year old daughter : When you cannot control what's happening, challenge yourself to control the way you respond to what's happening. That is indeed where your power is.

If you could master any new job-related skill, what would it be and why?
I am working to master using some of our cool new Business Intelligence tools - I am a data junkie and I love being able to look at the business from lots of different angles.

What's the best book you read this past year and why did you like it?
Shonda Rhimes, Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person. An amazing book about loving and trusting in yourself. In using a simple word like YES to help you open your heart and your mind. To impact your corner of the world for the better by swallowing your fear, standing up for what's right and speaking out in love. You never know how your voice can change a person's life.

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