CRN 2018 Women of the Channel Details

Kristina Hodge

Sr. Partner Marketing Manager, ESET North America

Location: San Diego, CA


Number of years in current position: 2

Number of years involved with indirect sales: 12

Twitter Handle: @k_hodge87

Fun Facts:

Has a female boss (or is top executive at company)
Can code
Has worked for a solution provider organization
Has a mentor
Loves Instagram
Has climbed a mountain
Can ride a horse
Likes playing video games
Has always wanted to be a teacher

Biography and Background:
Kristina Hodge started her career in Technology, in 2006, at a San Diego IT Solutions provider, Technology Integration Group. She balanced working full time during the day and college in the evenings, until 2012 when she graduated with a Bachelor of Science in Business from the University of Redlands. During her time there, she focused on developing and executing marketing campaigns on behalf of TIG and its vendor partners. This gave her an end-to end-understanding of the needs of a channel organization. In 2014, she started as a Partner Marketing Manager, for an IT Security Provider in San Diego. She used her knowledge gained from the VAR Side of the business to introduce partner centric marketing initiatives into the company. She was a key contributor to the creation of ESET's 5-Star rated Partner Program, improved communication and marketing strategies. In 2017, she was promoted to Sr. Partner Marketing Manager in charge of ESET Partner Connect program, partner community management and management of top tier ESET partners. Kristina is currently married, living in San Diego County with two very spoiled pugs.

How have you personally helped advance your company's channel business over the past year?
This year my main focus was developing the tools and resources we need to empower our partners to sell and market ESET effectively. For example, I developed of a new onboarding and advancement program for our channel partners. This program is an easy to follow, step by step guide, outlining the trainings, resources and materials that our partners need to be successful with ESET. Another challenge most partners face is a lack of aptitude, tools and resources necessary to market their businesses effectively. To help combat this, we've put together several resources and "how to guides" focused on basic marketing strategies for partners. In addition, we wanted to provide our partners with the tools that they need to market their businesses effectively. So we are launching a new partner marketing automation tool that will allow them to deploy effective email campaigns, subscribe to new content and manage their prospect databases all from one easy to use platform.

What are your goals for your company's channel business over the next year?
In the upcoming year, my goal will be to continue our focus on partner enablement and empowerment by going to market the new programs, resources and tools developed in the previous year. Additionally, we will continue to make improvements to our 5-star rated channel partner program.

What honors, awards, or commendations have you won over the past year?
I was honored to receive our company's Marketing Excellence Award in Q4 of last year. This award is given to the marketing team member that makes the greatest contribution to ESET's growth within the quarter.

Outside of your family, please name a woman you admire and why:
I really admire Katrina Lake, founder and CEO of Stitch Fix, A company that I also love. Any woman that can build a company, from the ground up, and evolve it to a $2 Billion enterprise, is definitely worth admiration. Additionally, her company strives to enforce a positive body image by providing clothing to women of all shapes and sizes. Plus the clothes are really cute!

What advice would you give your 16-year-old self?
If I could give my 16 year old self a word of advice, it would be to make time for the things you are passionate about. I was very ambitious and I spent the nearly all my time working and going to school immediately after high school. Now that I'm older, married and have a mortgage, it is much more difficult to make time for hobbies and traveling. We put so much emphasis on getting to the next level in our careers that we neglect so many other experiences that can be just as rewarding.

If you could master any new job-related skill, what would it be and why?
One of my goals is to advance my coding skillset. I currently have a working knowledge of basic HTML and CSS. But technology is very much integrated in to the framework of who we are as a society, that in order to be effective in marketing we must have a baseline understanding how our systems work. Plus, the more women we have in technology the better!

What's the best book you read this past year and why did you like it?
Last year I ready, John C. Maxwell's "The 21 Irrefutable Laws of Leadership, Follow them and People will Follow you." Each chapter goes over one personality trait or behavior, all leaders should possess in order be successful. The laws were accompanied by a number of real world examples from the author's personal experience and points through-out history, which was very interesting. Additionally, I was able to find a personal connection to the text, as the author lived in my home town and there were several references to places and businesses that I am familiar with. I'd highly recommend!

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