CRN 2018 Women of the Channel Details

Denise Busam

Vice President, Automation and Process, Equilibrium Consulting LLC

Location: Myrtle Beach, SC


Number of years in current position: 4

Number of years involved with indirect sales: 25

Fun Facts:

Sits on a company board
Has an advanced degree (a degree higher than a bachelor's degree)
Has an MBA
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Instagram
Can ride a horse
Has always wanted to be a teacher

Biography and Background:
An accomplished executive that has been working in industry for over 30 years. Denise began her career as a Novell Helpdesk support tech and moved to a Netware engineer and project manager. She has implemented and managed the install of many SMB infrastructures over the years. As a college professor, Denise taught advanced level classes in IT compliance, Security, Networking technologies as well as IT ethics and Project Management. Since leaving the college, she has been a member of Equilibrium Consulting and led the growth of guiding IT companies to optimize their quote and PSA software. Her consultative approach has earned her great respect among clients and she is responsible for the growth of the Optimization division of the company by 300% in the last 4 years. She is a CISSP and Certified Advanced ConnectWise trained professional.

How have you personally helped advance your company's channel business over the past year?
• Advanced brand recognition by delivering quality support to partners - Consistently grown the business base year over year - Helped clients drive productivity enhancements that have given them an edge and produced the ability to gain back time - Designe

What are your goals for your company's channel business over the next year?
Our goal in 2018 is to open up to new platforms such as AutoTask and bring the same quality of optimization to that platform. We would expect as a result and goal to increase our Optimization business by 50-100%. We also are looking to increase the sales of our PSA connector software to 500 subscriptions allowing us to connect external data sources to PSA software such as ConnectWise to tools such as Constant Contact or MailChimp

What honors, awards, or commendations have you won over the past year?
While she has not received any honors, awards, or commendations this year, Denise continues to keep her CISSP industry certification current and has fulfilled all requirements as of March 2018 to stay certified as an ISC2 CISSP.

Outside of your family, please name a woman you admire and why:
I have been watching the career of Michelle McBain for several years and she is someone I really do admire as a woman in business. She is an accomplished executive, wife and mother. She travels to so many wonderful places not just for work, but to spend time with her family. She can speak at industry events, sit on industry boards, advocate for women in technology, all while keeping family first. I admire her humble beginnings and applaud her hard work for all her accomplishments in the technology industry.

What advice would you give your 16-year-old self?
I really feel like I've followed the path I set for myself back when I was 16. I knew in high school what I wanted to do as far as my career and followed those courses in college to obtain the right degree. I landed a great job right out of college and had a wonderful career with the changes that made sense to me along the way. Perhaps I would tell my 16-year-old-self to have a better dissertation topic ready so that I would have been able to finish my dissertation paper and get that EdD.

If you could master any new job-related skill, what would it be and why?
The new job-related skill I would like to master would be to learn the ins and outs of QuickBooks. Many of our customers use QuickBooks in their practices and with a mastery of this knowledge, I could better integrate their software and optimize their processes. Right now, I need to rely on others to help me in this area, so my own mastery would make me self-sufficient and much more valuable to our customers.

What's the best book you read this past year and why did you like it?
The best book I've read this past year was "Get Over Your Damn Self: The No-BS Blueprint to Building a Life-Changing Business" by Romi Neustadt. I liked it because it goes through steps on how to market yourself in business and her techniques can be used in any industry, not just the network marketing industry for which the book was written. Being shy, I have a hard time putting myself out there at industry events and conferences. The book has given me some ideas on how to open myself up and network with my peers and customers.

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