CRN 2018 Women of the Channel Details

Gina Elliott

VP, Americas, EasyIO

Location: Charlotte, NC


Number of years in current position: 1

Number of years involved with indirect sales: 15

Fun Facts:

Sits on a company board
Has an advanced degree (a degree higher than a bachelor's degree)
Has an MBA
Has worked for a solution provider organization
Is a mentor
Has climbed a mountain
Can ride a horse

Biography and Background:
Gina started her "ITOT" career as a VAR for converged IT solutions and has continued to work with emerging technologies. Transitioning to OT in 2007, Gina has worked in design consulting for multi-system integration and interoperability of smart buildings. Rounding out her career, Gina now utilizes the breath of her experience and skills in manufacturing, developing channels specific to ITOT products and solutions. During her career, she has held positions in marketing, business development, program management and design. She has worked with owners and operators of buildings of many sizes, uses and needs.

How have you personally helped advance your company's channel business over the past year?
Having experience in both IT and OT provides a unique understanding of not only the technical needs and requirements for solutions but also the perspective of distributors, resellers, contractors, consultants, owners and operators. Gina is able to "bridge the gap" and works with IT and OT vendors to diversify their business model with training, solutions or utilizing her extensive network to partner like-minded companies. Today, Gina works with both IT and OT firms, developing GTM strategies with next generation products that facilitate the conversation, partnership and hopefully, enables distributors and solution providers to diversify and expand their business model with innovative offers and alternative channels.

What are your goals for your company's channel business over the next year?
We will continue to develop technology for IToT and expand our partner channel. Our products are evolving with IP enabled devices for better security and data aggregation. This year, we launched the IoTSI program specific to System Integrators that focus on IoT. Within the next year, we hope to position ourselves as a company that can serve the needs of IT and OT suppliers, helping them grow with products that make the transition easier and efficient. By year end, we hope to implement an advisory council with a cross section of our partners to facilitate cross discipline collaboration.

What honors, awards, or commendations have you won over the past year?
CRN 100 People to Know (2017) ControlTrends Woman of the Year (awarded 2018)

Outside of your family, please name a woman you admire and why:
It had to be hard for Rosa Parks on the bus that day given the climate of the time. But, she stood (or rather sat) for what she believed in regardless of the fear she must have felt. What I admire most about Rosa was that she was an everyday person who did a remarkable thing that inspired a nation of people to challenge and change the status quo. Rosa didn't stop there. She spent her life championing equality for all and inspired people from all walks of life.

What advice would you give your 16-year-old self?
You are lucky to be an American where education is readily available to you. Study harder in school and study everything. Learning is a gift that cannot be taken away but you should give it away to others. If you have only one goal in life, let it be that you strive to be wise. So don't stop learning and know that everyone and every experience is your teacher.

If you could master any new job-related skill, what would it be and why?
At some point, I would like to master graphic design. It would be convenient to develop customized collateral for partners and customers that best illustrate designs and solutions specific to their need. I think a lot of people learn through visualization and while you can outsource this skill, I find it difficult to communicate what's in my mind to a third party for development. With many different programs and multiple ways to communicate, I would find it easier and faster if I could just do it myself.

What's the best book you read this past year and why did you like it?
I haven't finished it but I am reading "The Autobiography of Mark Twain". It is a long read but Twain's insight is endearing, inspiring and insightful. His candor is refreshing, frank and unapologetic. It is insight into a powerful mind and a window into a time period that was industrially progressive and unfortunately, socially stagnant.

Unedited Content Provided By Participants