CRN 2018 Women of the Channel Details


Kelly Kish

Director of Marketing, DirectDefense, Inc.

Location: Englewood, CO

URL: http://www.directdefense.com

Number of years in current position: 1.5

Number of years involved with indirect sales: 9

Twitter Handle: @direct_defense

Fun Facts:

Has worked for a solution provider organization
Has a mentor
Is a mentor
Is an extrovert
Has climbed a mountain
Can ride a horse
Likes playing video games

Biography and Background:
As Director of Marketing, Kelly Kish brings extensive experience in driving both product, channel and corporate marketing programs in technology. Before DirectDefense, Kelly held marketing positions at a number of marketing-leading technology companies, including FireEye, Elo Touch Solutions, SonicWALL and GE Energy. Kelly holds a bachelor's degree from the University of Oklahoma.

How have you personally helped advance your company's channel business over the past year?
When I joined DirectDefense , there was no formal integrated marketing program. Since then, I completed a full rebranding and website developed, and armed our sales team with revamped brand identity and messaging, updated collateral and marketing automation tools. I also significantly increased our speaking opportunities, trade shows, blogs, media briefs, sponsorship, lead generation programs, award submissions and social media program.

What are your goals for your company's channel business over the next year?
We will continue to expand our marketing team and efforts in lead generation, inbound marketing programs, content development, vertical marketing programs and sales enablement activities.

What honors, awards, or commendations have you won over the past year?
• 2017 CRN's Women of the Channel - Development Committee Member - Victoria Falls Wildlife Trust

Outside of your family, please name a woman you admire and why:
I've had the pleasure to meet Dr. Jane Goodall in person and to me her message to the world speaks volumes: "Never forget that every single day that you live, you make a difference...you impact the world and you have a choice of what kind of impact you make...and that your life matters...and that you can make a difference."

What advice would you give your 16-year-old self?
If you want to do something great, then don't be afraid to fail. You can fix failure, but you can't fix the things you never tried. The way you handle failure can define your future, so handle it with maturity and grace.

If you could master any new job-related skill, what would it be and why?
CISSP certification. At DirectDefense, we offer CISSP training to our employees. I'm looking forward to starting my classes this year.

What's the best book you read this past year and why did you like it?
Anything written by Janet Evanovich. Her novels are my guilty pleasure while traveling. Everyday we are overwhelmed with bad news and tragic stories, so when I have the free time I try to engulf myself in the comedic writings of Ms. Evanovich.


Unedited Content Provided By Participants