CRN 2018 Women of the Channel Details

Chris Wolff

Head of OEM and IOT Partnerships, Dell EMC

Location: Hopkinton, MA


Number of years in current position: 1

Number of years involved with indirect sales: 20

Twitter Handle: @chris_wolff

Fun Facts:

Has a female boss (or is top executive at company)
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Instagram
Is an extrovert
Has climbed a mountain
Can ride a horse
Has studied abroad

Biography and Background:
Chris Wolff, known to the channel as "Wolffie," joined Dell EMC in October 2017, to establish the company's Office of Global OEM and IoT Partnerships. Reporting to Dell Channel President, Joyce Mullen. Chris and her team will ensure Dell's partnerships with technology, IoT, software, cloud and reseller partners are simple, predictable and profitable. Wolffie also chairs the Dell Technologies Internet of Things division's go-to-market committee, led by Mullen and VMware CTO Ray O'Farrell. This first-of-its kind division will unite Dell EMC, VMware and Dell's strategically aligned businesses behind Dell's billion-dollar investment in committing to IoT. Before joining Dell, Wolffie played a key role in building Dimension Data from early-stage to a business valued at nearly $8 billion, establishing solutions marketing, sales development and talent engage functions. Most recently, she was Dimension Data's SVP, Group Cisco Alliance, serving the firm's multi-billion-dollar portfolio of strategic initiatives with Cisco. Wolffie is a member of The Boston Club, which seeks to get more women on Boards in Massachusetts. She is currently a Women of the Channel board member. She likes to spend her free time cycling, golfing, mentoring women in STEM, and cheering on the Duke Blue Devils.

How have you personally helped advance your company's channel business over the past year?
I have joined Dell EMC to help unify its channel business behind the promise of IOT solution, incubated in our highly innovative OEM business. With the help of our partners, Dell EMC became the #1 OEM Provider worldwide this year. By bringing OEM Partners into the integrated Dell EMC Partner Program, my team and I have made their experience more simple, predictable and PROFITABLE. Dell EMC's OEM partner-driven revenue was up 13.2% YoY WW, and as of Q3, OEM partners have enjoyed major increases in rewards and rebates.

What are your goals for your company's channel business over the next year?
My goals are that we continue to help our partners achieve profitable growth in the bourgeoning IoT market. At Dell, we're skilled in spotting the IoT 'Wizards from the Muggles.' We are curating a set of IoT makers and ISVs and are bringing them together with a mature channel in mutually beneficial ecosystems. Over the next year, that push we began will catch its rhythm!

What honors, awards, or commendations have you won over the past year?
I was selected by Joyce Mullen to lead her IOT global go-to-market effort. That's not an "award" per se, but it's a tremendous honor to serve such an incredible leader and esteemed set of highly experienced IoT experts/constituents spanning the Dell Technologies family - VMware, Pivotal, Boomi, Dell EMC, RSA, Virtustream, SecureWorks.

Outside of your family, please name a woman you admire and why:
Meg Crofton is a mentor and friend. It will be my honor to introduce Meg to the WOTC West crew in May. Meg led Disney Parks and Resorts through its digital transformation, enabling an entirely different guest experience with integrated wearables, data analytics and business enablement. Meg understood that this was a cultural transformation as much as a digital transformation. She helped every cast member and staffer understand there was a place for them in a digital Disney park. At Dell EMC, I'm applying that 'people-first' mindset: at Dell EMC we care about your digital future!

What advice would you give your 16-year-old self?
First, keep up the good work! You're laying a foundation of academic/intellectual curiosity that will serve you well. Next, ditch the fear. Be bold! You and other girls were taught to "be good" and were praised for high performance. Your brothers were encouraged to keep trying to "get better." A "be good" mindset may hold you back. The thrill of "being good" leads to the "anxiety of not being perfect" and that fear may prevent you from being bold. Let it go - be bold - get started and strive to be better and better over time.

If you could master any new job-related skill, what would it be and why?
I'm looking for alternatives to heavy templated, content-rich Powerpoint presentations with huge file sizes! This year I intend to try PechaKucha, a presentation style where 20 slides are shown for 20 seconds each. The format keeps the messages lively and challenges the presenter to be crisp.

What's the best book you read this past year and why did you like it?
I re-read Bold by Peter Diamandis, et al. They are digital optimists, who make a compelling case that disruptive technologies and crowd sourcing will help us solve the world's most pernicious problems. I'm an IoT believer, digital optimist and this book helped me click into focus with some ideas for Dell and our IoT partnerships.

Unedited Content Provided By Participants