One of our "Power 100 Vendors"
Biography and Background:
Mary Catherine Wilson is Senior Director of Global Channel Marketing. She is responsible for enabling partners and distributors through marketing investment and education to grow profitability. She served for eight years as director of channel marketing and programs for North America where she was responsible for leading the strategy and delivery of Dell's PartnerDirect programs and marketing in US and Canada. Her focus was on partner enablement, partner growth, and the evolution of the channel program. She has served in a variety of management roles including Dell's community and online knowledge bases, contact center and self-service. She has a passion for listening to partners and has been able to translate partner feedback and insights into solutions and programs that help enable the growth of their business. CRN has named her in the Power 100 Women of the Channel for the past eight years and she was named as a "Top 30 in their 30's" channel executive. She is an experienced business leader with over 23 years of experience in management consulting, software development, contact center strategy and operations, and channel marketing. Prior to Dell she was with Accenture and holds a B.A. in business administration from Trinity University.
How have you personally helped advance your company's channel business over the past year?
Under her leadership and guidance, Dell EMC global channels has made significant investments in both partner enablement and marketing tools worldwide. Dell EMC channel partners across the globe have access to enhanced digital marketing resources and tools that accelerate demand generation. Through the global partner portal, which she manages directly, the Dell EMC Marketing Institute and Digital Marketing Platform were launched. The Marketing Institute provides over 20 courses for partners and distributors. In the past year, over 2,000 partners from globally have earned their marketing accreditation. The Digital Marketing Platform houses all of Dell EMC partner marketing content and provides website syndication, social enablement, and email capabilities. Dell EMC's partners have achieved broad social reach and connection with customers in this digital marketing age. Mary Catherine launched the Dell EMC Women's Partner Network, which has over 100 partner ambassadors, helping co-create an amazing community of women. It provides networking opportunities, exposure to leadership and mentorship opportunities. It also allows women to share their journey in technology.
What are your goals for your company's channel business over the next year?
Dell EMC is dedicated to helping partners and customers through their digital transformation. We've all seen entire industries change and the challenge to "Uber or Be Uber-ed" is real. In marketing, the digital landscape is critical. People research technology and make informed buying decisions online. I am laser-focused on helping our partners grow, find new customers and better serve existing customers. I am committed to positioning Dell EMC as a leader in digital marketing transformation and will continue to invest in creating rich content and tools. I will continue to listen and gather feedback from our partners.
What honors, awards, or commendations have you won over the past year?
I was named one of CRN's Power 100 Women of the Channel.
Outside of your family, please name a woman you admire and why:
There are many wonderful female philanthropists from our technology industry that I admire. These women are humble, grateful, and have giving hearts. Philanthropists such as Susan Dell and Priscilla Chan embody these traits. Susan Dell, founder and board chair of the Michael & Susan Dell Foundation, has granted over $1B for health and urban education for children. The foundation jumped in after the unprecedented 2017 Texas floods, launching a Rebuild Texas Fund, raising over $100M for recovery efforts. Priscilla Chan, co-founder of the Chan Zuckerberg Initiative pledged 99% of their Facebook stock to making the world a better place.
What advice would you give your 16-year-old self?
Professionally, I'd tell her to take risks and keep in touch with her business contacts. Learning from failure and getting out of her comfort zone will be some of her best growth opportunities. I would encourage her to build a large network, as she will find in the future that leveraging a myriad of talents will help in ways she cannot imagine. Personally, I'd give her the same advice I'd give my future self - eat nutritious foods and keep moving!
If you could master any new job-related skill, what would it be and why?
Speed reading! In our busy lives, I believe this would be a valuable skill to acquire (and not just for Twitter and email). That way, I could spend time every day keeping up with the ever-changing industry trends or just to relaxing with a good novel. This would nourish my desire to continuously learn.
What's the best book you read this past year and why did you like it?
"The Speed of Trust" by Steven M. R. Covey - If you are building a team or looking to improve cross-functional communication, then I highly recommend this book. Covey provides techniques needed to develop, restore, and extend trust. Most of these techniques we all do without much thought - talk straight, listen first, keep commitments, deliver results, and demonstrate respect. The difference is that team dialog provides a framework for healthy working relationships. As Dell and EMC became one company, our global marketing team integrated without missing a step. I've recommended this quick read to many leaders.
Unedited Content Provided By Participants