CRN 2018 Women of the Channel Details

Sandra Rygwalski

Sr. Director North America Channel Presales, Dell EMC

Location: Tampa, FL


Number of years in current position: 1

Number of years involved with indirect sales: 20

Twitter Handle: @sandrarygwalski

Fun Facts:

Has a female boss (or is top executive at company)
Has a mentor
Is a mentor
Is an extrovert
Can ride a horse
Has studied abroad

Biography and Background:
Sandi is channel veteran, currently Sr. Director North America Channel Presales joining Dell EMC in July 2017. She is responsible for managing the technical US and Canadian channel business, leading a staff of management and presales engineers, who educate, develop and mentor the partners. Previously, she held various channel sales management roles at IT companies throughout the Americas and US. Sandi received her BSBA from Boston University in Management and Marketing. Since then, she has spent 24 years in IT, 20 of those in the channel. She has always been committed to working hard, always making time for some fun including: UW photography, outdoors, extensive global travel, family and friends. Her time abroad in Africa, Asia, and Europe has taught her to appreciate many different cultures and ways of doing things, which she bring to her organization and how she manages. She embraces the team's differences, brings them together making the organization a stronger unit. Sandi has a supportive beau that keeps her grounded and motivated.

How have you personally helped advance your company's channel business over the past year?
Having joined Dell EMC in 2017 leading and managing the presales channel business for both US and Canada, leveraging my previous years of channel sales leadership experience, I began reshaping my organization to become more effective and efficient in providing technical enablement, deal support and cross selling for the North America partners. I drove Dell EMC Heroes events throughout North America, where we provide quarterly technical enablement for our partner system architects. I spearheaded the technical profiling process for our partners allowing us a better understanding of their technical solution focuses, goals, and needs.

What are your goals for your company's channel business over the next year?
Continuing off our momentum from last year, my team we will continue to educate, develop and mentor partners so they become self-sufficient in technical positioning, architecting, and selling Dell EMC solutions that promote the IT transformation. The Dell EMC Heroes program expands to more North American cities in 2018. Our partner technical profiles will also be expanded to include a broad set of Dell EMC solutions focused on infrastructure, allowing us to leverage technologies to drive better business outcomes with our partners. We have an exciting year ahead of us.

Outside of your family, please name a woman you admire and why:
Dr. Sylvia Earle, is a scuba diving icon and believes divers are the best ambassadors for ocean care. Her achievements include leader of the 1970 Tektite II submersible team, Pioneer in development in deep sea submersibles, first female Chief Scientist for NOAA. She has over 100 national and International honors including a TED prize, currently Explorer-in-Residence for National Geographic. Her recent project, Mission Blue, is a documentary and movement for ocean protection. Dr. Earle achieved greatness while balancing having a family and getting her Doctorate, she is a pioneer and advocates for legal protection and conservation of the world's oceans.

What advice would you give your 16-year-old self?
Embrace your fun loving nature, competitive spirit, intelligence and confidence! These will help you find great success in life! You will hit bumps in the road personally and professionally, don't let this get you down. You will look at back your teenage years wondering 'why did I do all that worrying?' while having a successful career. Personal life will flourish, you'll have all the appreciation, support and love you ever dreamed of from a great supportive man who loves you for who you are! PS mom's right the jeans with the extra material sewn in the side seams look awful!

If you could master any new job-related skill, what would it be and why?
Negotiating for Myself - I would like to master negotiating for myself, I am successful at negotiating on the job for my team, but when it comes to myself, I often find I don't advocate powerfully enough for my own cause, myself.

What's the best book you read this past year and why did you like it?
'Get Things Done' by David Allen, becoming more organized and productive in my current environment of constant travel and meetings was fundamental

Unedited Content Provided By Participants