CRN 2018 Women of the Channel Details

Stephanie Mims

Vice President, Channel Operations, Dell EMC

Location: Austin, TX


Number of years in current position: 1

Number of years involved with indirect sales: 3

Fun Facts:

Has a female boss (or is top executive at company)
Has an advanced degree (a degree higher than a bachelor's degree)
Has an MBA
Has a mentor
Is a mentor
Is an extrovert
Can ride a horse
Likes playing video games

Biography and Background:
Stephanie leads Dell EMC's Global Channel Operations organization. She and her team are responsible for enabling Dell EMC's partners' and distributors' deal registration, order management and delivery experience, as well as the organization's channel compliance program. Stephanie has a 17-year track record at Dell working in many different disciplines, including software, customer success, enterprise support, marketing, sales operations and diversity. Prior to joining Dell, Stephanie was a manager at A.T. Kearney, a consulting firm. There, she focused on operations consulting including engagements in post-merger integration, supply chain management, channel strategy, operations improvement and strategic sourcing. Stephanie also worked at Coopers & Lybrand in their audit practice. Stephanie also earned a C.P.A certification from the state of Michigan. Stephanie holds an MBA from Michigan State University. She earned her BBA from the University of Michigan. Stephanie and her husband live in Austin, Texas. They have 2 children - Alexander, age 14 and Sydney, age 11. Stephanie loves running and yoga as well as travel and spending time with her family.

How have you personally helped advance your company's channel business over the past year?
Stephanie led a cross-functional end-to-end enablement program to make Dell EMC easier to do business with for our partners. To date, our program has accomplished the following: - Reduced deal registration conflicts by 25%+ - Drove an increase in deal registration win rate by 5%+ - Created ability to measure first time approval rate for deal registrations, to reduce churn in the approval process - Provided data to top partners around deal registration, to help them better understand and engage with Dell EMC on new opportunities - Brought support service level agreements back in-line and improved engagement model between internal sales teams to drive collaboration and wins She also re-vamped the operations partner engagement model to improve focus on partners, drove a comprehensive training program and strategically positioned resources to proactively engage with partners, her team identified and drove closure of issues impacting our Titanium and Titanium Black partners, drove process improvements through newly created standardized case management to simplify our partner's ability to request and receive support for any operational issues, restructured team and up-leveled talent to drive a more process-oriented and structured operation by streamlining and simplifying our ability to provide a more scalable and better partner experience.

What are your goals for your company's channel business over the next year?
• Make Dell EMC even easier to do business with for our partners and customers • Drive proactive engagement with our partners to eliminate issues before they occur • Enable partners to leverage technology to scale their operations with Dell EMC • Further improve our operational insights and collaboration models to drive wins • Further enhance our capabilities to better support storage and complex solutions • Improve global capability to support partners' ability to grow

What honors, awards, or commendations have you won over the past year?
Was awarded Dell's Inspiring Leader Award, given to the executive whose leadership drove engagement and impact across the company.

Outside of your family, please name a woman you admire and why:
One woman, outside my family who I really admire is Oprah Winfrey. Although this may be the case for many folks, I still choose her as she exemplifies leadership qualities that I try to emulate. She knows how to connect with people on an emotional level. She comes across as a very authentic individual and she uses her intellect, power and fame to help make the world a better place.

What advice would you give your 16-year-old self?
There are three pieces of advice that I would give my 16-year-old self: • Be present • Take risks • Prioritize I have learned that listening and being present is one of the most effective ways to find solutions for tough problems and driving innovative change. In the moments I am courageous enough to take risks, I find that I can either accelerate a goal in my life or create a moment that would have been impossible without that risk. Finally, being aware of priorities is key to meeting both your personal and professional goals.

If you could master any new job-related skill, what would it be and why?
One new job-related skill that I would like to master is becoming multi-lingual and having the ability to conduct business in another language. Specifically, I would like to focus on learning Mandarin. I have run global organizations for more than a decade and most of the business has been conducted in English. I firmly believe I could be more effective if I could better interact with our customers, partners and employees in their native language. I would choose Mandarin since the Chinese market is such an important one in the technology industry.

What's the best book you read this past year and why did you like it?
The best book I read this year was Thomas L. Friedman's "Thank You for Being Late - An Optimist's Guide to Thriving in the Age of Accelerations." Friedman is one of my favorite authors as he takes very complex subjects and simplifies them. In this book he brought an interesting perspective about embracing technological change and leveraging it to improve the world. This book really made me pause and think about how I should approach my life and career and how to guide my children as they prepare to become adults.

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