CRN 2018 Women of the Channel Details

One of our "Power 100 Vendors"

Julie Christiansen

Vice President, DELL EMC Global Channel Marketing, Dell EMC

Location: Hopkinton, MA


Number of years in current position: 2

Number of years involved with indirect sales: 20

Twitter Handle: @jchristiansen7

Fun Facts:

Has a female boss (or is top executive at company)
Has a mentor
Is a mentor
Is an extrovert
Has climbed a mountain
Can ride a horse
Has written a song

Biography and Background:
Julie Christiansen was recently promoted to vice president and is responsible for developing partner program strategies and big tent partner engagements for Dell EMC. Julie leads a team that drives the launch of the new Dell EMC Partner Program, including overseeing program strategy and design. Her team also focuses on driving partner loyalty and engagement with major focus on partner advisory boards, Global Partner Summit and industry events. This past year, Julie and her team have broken a lot of ground. They developed the new Dell EMC Partner Program brand and tier strategy including the Titanium Black status. This past week, Julie and her team marked the first anniversary of the integrated Dell EMC partner program with new program enhancements. In the last few years, Julie played a key leadership role in several important partner program initiatives including EMC's first annual Global Partner Summit, EMC's Business Partner Program, and the new Partner Marketing Academy. Christiansen joined EMC from Progress Software. During her 13+ years there she was responsible for global sales operations, inside sales, field marketing and global partner marketing. Prior to Progress Software, she was with Pitney Bowes.

How have you personally helped advance your company's channel business over the past year?
2017 has proved to be the most exciting year of my career because we launched the world's most lucrative and profitable partner program. My team developed the brand, message, and co-developed the program structure and strategy. All of this culminated with the partner program launch in January of 2017. We built our programs and messages off of our core, trademarked program tenets of being Simple. Predictable. Profitable. Today, the Dell EMC Partner Program is off-and-running and already delivering value. Partners, media, and analysts alike are sharing their widespread enthusiasm and support for our new program. My team and I have a passion for partner program strategy coupled with the power of marketing to promote the programs that benefit our channel partners' businesses. From introducing the first Global Partner Summit many years ago, to delivering the company's first joint Dell and EMC GPS, to creating award-winning channel go-to-market strategies, to developing the financial model for EMCs Business Partner Program, I have loved playing a leadership role in several "firsts" for EMC over the years, and now for Dell EMC's new, integrated Partner Program.

What are your goals for your company's channel business over the next year?
My goal remains steadfast: long term, my goal is to drive the new program evolution - aligning all Dell Technology companies under one partner program umbrella. Companies are focused on digital, workforce, IT and security transformation - and our partner program strategies will evolve to support all transformation strategies under one program. In the year ahead, I look forward to laying the groundwork to align with this future vision.

What honors, awards, or commendations have you won over the past year?
My biggest award is when my kids are happy and healthy! I'm always saying that it's my job to help them get to adulthood safely and happily! Professionally, I was recognized on the CRN Women of the Channel Power 100 alongside my colleagues at Dell EMC. Internally, I have received two "Winning Together" awards for leading the channel through the Dell EMC integration and launching the new partner program; a Platinum Award for driving a successful program launch; a leadership award and a "Spirit of Success" award for delivering program strategy, marketing and launching the new partner program.

Outside of your family, please name a woman you admire and why:
Women whom I deeply admire are Cheryl Cook, Dell EMC's senior vice president of channel marketing and Patty Scire, senior director of North America channel strategy at Dell EMC. I respect their leadership, their ability to foster and inspire collaboration, and their overall approach to engaging and listening. While Cheryl is my boss, I didn't name her just because of that - I am amazed that she is able to do all that she does with such a positive attitude.

What advice would you give your 16-year-old self?
Bring your authentic self to work every day and know your value early on!

If you could master any new job-related skill, what would it be and why?
Being an artist! Creativity is an important part of being an artist but it's also essential to making a big impact in many different fields.

What's the best book you read this past year and why did you like it?
I'm a big fan of Outlander. I am reading all the Outlander books because they are fun to follow. Who doesn't like Jamie and Claire Fraser?

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