CRN 2018 Women of the Channel Details


Biography and Background:
I have been with Dell EMC for over 17 years in channel marketing and have been in marketing technology for over 24 years. I have held numerous positions across partner marketing, initially starting in a North American role overseeing channel field marketing and campaigns for EMC's software group. I then took on multiple global roles including leading global channel communications, the partner digital experience, as well as partner marketing infrastructure, tools and enablement. My most recent position includes overseeing the global MDF investment strategy and operations for Dell EMC. Prior to joining Dell EMC, I was with Thompson Financial, managing customer marketing for emerging technology applications and I held other marketing positions in the software and bio-tech industry. Originally from New York, I have a Bachelor of Science in Marketing from Penn State University and an MBA from Loyola College in Maryland. I currently reside in Ashton, Maryland with my three children Tyler, Carter and Natalie. In my free time I enjoy cooking, entertaining, traveling and being active with my children who keep me busy with swimming, basketball and soccer.

How have you personally helped advance your company's channel business over the past year?
This last year at Dell EMC was nothing short of extraordinary. We went live with the first Dell EMC Partner Program and were eager to witness the impact to our partner community. Many partners globally reaped the benefits of earning increased marketing development funds to fuel their business growth. We ended the year with a very profitable program for partners which delivered outstanding sales pipeline and a strong ROI aligned to our spend strategy. Our team worked hard to ensure we were keeping our promise to be simple, predictable and profitable. We learned along the way there were parts of the program that were complex. We spent a significant amount of time with partners in every region - gaining feedback through face-to-face meetings, calls and surveys. As a result, our team made incremental enhancements where we could, and set forth a plan to deliver on those 'asks' this year. This February, we launched a very predictable and profitable MDF program, keeping the consistency our partners wanted, and also introduced significant enhancements to simplify the partner experience. The feedback to date has been extremely positive. We listened, took action and sealed the deal in making our partnership real.

What are your goals for your company's channel business over the next year?
Dell EMC is all about the transformation of business and our partners are in a prime position to deliver this transformation and make it real for our customers. We want to ensure they have an advantage by understanding and leveraging the breadth of Dell Technologies and the scope of customer solutions they can bring. We remain consistent and committed to delivering a simple, predictable and profitable partner experience. From my own functional area, driving a strong ROI and being data driven about the success of our marketing investments is key to our joint success.

What honors, awards, or commendations have you won over the past year?
Over the past year, I was given an internal award for the launch of our partner program. My greatest honor, however was being nominated and elected to the board of directors of my church. I'm very grateful and blessed to be supporting and collaborating on the organizational decisions of this amazing institution. This reflects more of my personal, family life and the opportunity to grow, share and give back to our community and beyond our walls through missionary work.

Outside of your family, please name a woman you admire and why:
I admire one of my lifelong friends, Mindy Gabler. While seven months pregnant, she tragically lost her husband on 9/11. A few years later, she unexpectedly lost her younger sister. Coming to terms after two horrific tragedies was difficult, but she found strength in being a great mother and leading by example as a single, working mom. In her spare time, she founded and leads multiple charities for under-privileged children to experience Summer camps. She took her unfortunate experiences and turned them into a drive to give others positive life experiences.

What advice would you give your 16-year-old self?
Don't sweat the small stuff. Start saving now. Take the road less traveled. Don't take yourself so seriously. You're only a failure if you fail to try. Even though you are not going to like computer programming, you should really try to stay with it! And, wear sunscreen - ALWAYS!

If you could master any new job-related skill, what would it be and why?
For me, this would be learning to speak any other language. Being in a global role, I have truly enjoyed learning about so many different cultures around the world and I have a great appreciation for the many people I speak with daily who have learned English as their second language. I'm very cognizant of the words I use and how I'm speaking. If I was fluent in another language and had the ability to understand the intricacies at that local level, I feel as though it would be a very rewarding opportunity to learn from others in this way.

What's the best book you read this past year and why did you like it?
I've spent most of my year reading up on partner feedback, accounting principles, and industry news. But when work ends, I'm busy reading history or science books to help my kids study. I learned a lot about the Constitution this year and am enjoying it the second time around. Admittedly, I wonder how I would do on the school tests!


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