CRN 2018 Women of the Channel Details


Yvonne Walker

Partner and Customer Relations Manager, DDN Storage

Location: Chatsworth, CA

URL: http://www.ddn.com

Number of years in current position: 2

Number of years involved with indirect sales: 5

Twitter Handle: @YvonneW6463

Fun Facts:

Has a mentor
Loves Instagram
Is an extrovert
Has climbed a mountain
Can ride a horse

Biography and Background:
I've been marketing in the technology industry for over a decade now, with a history in vertical marketing, event marketing and channel marketing. I have developed and implemented marketing strategies and objectives across product positioning, sales enablement, brand development, target market segmentation and penetration, competitive analysis, and distribution. Five years ago, I began to focus on the Channel and was a regional Channel Program Manager. In that role I developed, managed and identified new opportunities for channel programs; and implemented channel partner programs to meet Marketing objectives, increase market share and profitability of products and services. Three years ago I jumped on the opportunity to manage a global channel program, where I develop measurable business opportunities, communications and marketing plans for key Tier 1 partners and Tier 2 resellers. My key focus is to foster strong relationships and launch unique programs that drive revenue, including quarterly reviews, training, content development, events and campaign initiatives.

How have you personally helped advance your company's channel business over the past year?
I've worked closely with our partners over the past year implementing new processes to help them more easily achieve their goals. Their success is our success and I remain committed to ensuring they have what they need to get the job done.

What are your goals for your company's channel business over the next year?
Growing our channel program is a key goal for us this year. We are implementing new program components and tools that will enable our partners to succeed. We will continue to offer the most innovative storage solutions that our partners can leverage with their end customers.

What honors, awards, or commendations have you won over the past year?
Last year I was named one of the 2017 Women of the Channel, awarded by CRN. It was a true honor to be recognized for the hard work I've put in to improving DDN's channel program.

Outside of your family, please name a woman you admire and why:
My dear friend got married, bought a house, went through a layoff, and lost a baby at 22 weeks' gestation, all in one year. Whether someone has been through all or none of these things, we know that they singlehandedly bare an enormous amount of stress and carry a vast emotional toll. Through it all, she held her head high and carried herself with a grace. She opened my eyes to a level of love, strength and encouragement that I didn't know existed. I'm proud to be her loving friend and blessed to be able to learn from her beauty.

What advice would you give your 16-year-old self?
You are smart. You are kind. You are good. Think about your future. Own your decisions and make sure you can be proud of them one day. You're doing great and you have a bright future ahead of you. Go make me proud!

If you could master any new job-related skill, what would it be and why?
I would really like to be better at program management. A lot of projects come through my door and I would love to be able to tackle them with ease. I'm highly organized, so I feel like that helps but one day I will learn the ins and outs of project management and I'll be better for it.

What's the best book you read this past year and why did you like it?
ast year I was pretty focused on having a new baby, so MANY of the books I read were about child development and raising tiny humans. The one I liked most was What To Expect: The First Year. It was very well written and easy to relate to. I did manage to read some career related books, now that I think about it, I don't know how. The Hidden Wealth of Customers provided a lot of insight into untapped streams and how to get the most value out of existing customers.


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