CRN 2018 Women of the Channel Details

Denise Ahrens

Director, Global Channel Marketing, Cyren

Location: Austin, TX


Number of years in current position: 0.2

Number of years involved with indirect sales: 9

Fun Facts:

Has worked for a solution provider organization
Has a mentor
Is a mentor
Is an extrovert
Has climbed a mountain
Can ride a horse
Likes playing video games
Has studied abroad

Biography and Background:
Denise Ahrens is the Global Channel Marketing Director at Cyren. In her current role, Denise leads the global partner programs as well as the marketing and communication strategy for Cyren's channel ecosystem. Prior to Cyren, Denise was the Global Channel Marketing Manager at Forcepoint, where she built and led a team of channel marketers. Before Forcepoint, Denise worked as a Channel Marketing Manager at AMD and had the privilege to work with key partners such as HP, Dell, and Lenovo on joint marketing strategies and plans. She was born in Brazil and has lived in Austin, TX for over 20 years. Although she dislikes flying, her biggest passion is travelling around the world and experiencing different foods, cultures, and languages aside from her fluent Portuguese, Spanish and English. Denise considers herself a "channelaholic"

How have you personally helped advance your company's channel business over the past year?
At Cyren, we want our partners to be successful alongside us. We understand that our partners have many vendors that they manage, so we want to make sure their experience with us is simple yet productive. I am working on revamping our partner program to be the best in our class. So, for the last 2 months I have been focusing on finding the best PRM system in the market. After a lot of research and demos, I am happy to say that we've found a good partner. I am excited for all of the great things that we have on the roadmap for our partners in 2018 and beyond!

What are your goals for your company's channel business over the next year?
My priority is to re-launch the global partner program and to launch the new PRM system. We are also focused on bringing new partners into our ecosystem. The goal is to have the right program and key partners in place to GTM, and Cyren products are the best, truly the best!

What honors, awards, or commendations have you won over the past year?
It happens every year, on the second Sunday of May Mother's Day! It is a challenge sometimes to have a busy professional life and still be present for your family. My husband and kids recognize and appreciate me for all the sacrifices I make.

Outside of your family, please name a woman you admire and why:
Lisa Su, AMD's CEO. Watching her turn the company around was amazing. AMD was a great company to work for and I will always cheer for their success.

What advice would you give your 16-year-old self?
Nothing in life comes easy, but with hard work, dedication, and focus you can accomplish almost anything. When you accomplish something that you put your heart, soul and time into, the rewarding feeling you get is unmatchable.

If you could master any new job-related skill, what would it be and why?
I would learn how to write persuasively and become a travel blogger. I would love to travel around the world and provide my honest option on hotels, airlines, restaurants - I can't think of anything else more fun to do!

What's the best book you read this past year and why did you like it?
The best book I've read this past year is Scrum Master.- I not only started using the techniques I learned in the book at work but also in my personal life. I've found the techniques help me organize my work and be twice as productive. It also helps me learn and get better.

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