CRN 2018 Women of the Channel Details

One of our "Power 100 Vendors"

May Mitchell

Vice President, Global Field and Channel Marketing, Cylance

Location: Irvine, CA


Number of years in current position: 1.5

Number of years involved with indirect sales: 20

Twitter Handle: @maymitchell

Fun Facts:

Can code
Has a mentor
Is a mentor
Loves Instagram
Is an extrovert
Has climbed a mountain
Can ride a horse
Has always wanted to be a teacher

Biography and Background:
May Mitchell serves as Vice President of Worldwide Field and Channel Marketing at Cylance, leading programs responsible for driving new business growth and customer retention through the partner ecosystem and sales channels across all customer segments and verticals. She brings to Cylance over 20 years of go-to-market, channel, and sales expertise in cybersecurity, cloud, mobile, and infrastructure solutions targeting Enterprise and SMB markets developing and selling with partners from Symantec, IBM/MaaS360, McAfee, Websense/Forcepoint, IronKey and Computer Associates. May has been involved in over 20 successful mergers and acquisitions and 150 product launches, many of which included developing cooperative strategic alliances with Microsoft, Cisco, RSA and IBM. She was recognized as one of the top 100 Women in the Channel in 2010-2017, and Channel Chief in 2011 & 2012 by CRN.

How have you personally helped advance your company's channel business over the past year?
At Cylance, I drive global awareness and demand programs to customers by leading field marketing teams who plan and execute with our partner community. As part of the Cylance Channel Program, my team and I deliver valuable campaign elements and incentives that are leveraged for demand creation. Partners are provided with campaigns (customer conversations) that are tied to a business and/or technical buyers journey. The integrated marketing programs include call scripts, webinars, digital amplification, targeted account-based marketing, customer roundtables, industry associations and events.

What are your goals for your company's channel business over the next year?
As we prepare for the new fiscal year beginning May 2018, our channel goals are centered around enablement and demand generation to drive growth in product and services sales. Demand generation programs will be targeted by customer segmentation and tied to their buying behaviors. We will continue our regular cadence of communicating and planning with partners to ensure they are leveraging Cylance content to propel their business growth. Additionally, we will continue to work closely with our distributors and alliance partners to recruit and enable partners in strategic international locations.

What honors, awards, or commendations have you won over the past year?
In March 2017, Cyberscoop named me to its inaugural list of Top Women in Cybersecurity. The security industry is a fast-paced environment with every vendor rushing to provide the world with the best technology to defend malicious attacks. The list recognizes individuals who have risen above the status quo and are leaders in the industry. In October 2017, I had the opportunity to speak at Women in CyberSecurity hosted by CyberWire in Washington DC. I spoke about the importance of diversity in the workforce and how it drives creativity and innovation. Here is a link to the blog:

Outside of your family, please name a woman you admire and why:
During the recent presidential election, Michelle Obama's DNC speech provided an inspiring message that resonated with me and my girls. Her message regarding change and opportunity is so relevant in today's world: change is a constant and the world has definitely changed, but many organizations are struggling to keep up with the changes. We need to embrace change, see it as an opportunity, and take the leap of faith. As parents, we need to continuously provide good values for our children, educate them on endless opportunities, and create the support environment in which they can achieve those goals.

What advice would you give your 16-year-old self?
I had a great childhood surrounded by a supportive family and network of friends. Actively participating in team sports helped me develop important leadership skills. Here is some advice for young women getting started in their careers: Get involved and engaged - develop your skills by exploring various clubs, sports, and leadership programs. Internships - expose yourself to the people and roles in an organization through real world projects. Identify and develop mentors and sponsors - build trust with your mentors who may provide you with guidance. Sponsors are people who sell for you when you are not present.

If you could master any new job-related skill, what would it be and why?
If there is an ideal job for me (outside of my current work life), it would be the head coach of a sports team. I grew up playing team sports and enjoyed being part of a successful initiative with a sense of purpose, surrounded by people who have the same discipline and passion to win. Winning well and earning it gives me my self-motivation.

What's the best book you read this past year and why did you like it?
I really enjoy reading business leadership and motivational books, and one of my favorite books in that genre is "Outliers, The Story of Success" by Malcolm Gladwell. The book offers stories of people who rose to success, with a focus on the unique benefits of their cultural and family backgrounds. It is up to us to identify those opportunities and embrace our own cultural legacies to learn, work hard, and discover our own extraordinary skills.

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