CRN 2018 Women of the Channel Details

Heather Shafland

Channel Sales Operations Manager, Cyberpower

Location: Shakopee, MN


Number of years in current position: 5

Number of years involved with indirect sales: 5

Fun Facts:

Is an extrovert
Has climbed a mountain
Can ride a horse
Has studied abroad

Biography and Background:
Experienced Sales Operations Manager with a demonstrated history of working in the consumer electronics industry. Skilled in Business Planning, Operations Management, Sales, Market Research, and Management. Strong operations professional with a bachelor of arts focused in international business from Wartburg College.

How have you personally helped advance your company's channel business over the past year?
Heather led Cyberpower's channel transformation initiative to drastically improve their relationship with VARs. She recognized that speed and ease of use was key to helping Cyberpower win mindshare from partners, so she created a one-stop shop to consolidate product catalog information, orders, quoting, analytics, and service, including live chat, to increase partner productivity and satisfaction. The most innovative features a custom power audit that guides partners through product selection so determine the end-customer's projected power needs. Elements such as devices, locations, wattage, size, consumption, and battery back-up all factor into the recommended power solution. The power audit has dramatically improved success, and closing rates have surged when using this feature in individual deals. Overall, Cyberpower was able to accelerate quoting from 24 hours to just 1 hour powering partners to win more deals.

What are your goals for your company's channel business over the next year?
Goals for the channel are to continue to consolidate partner processes in one, easy to use portal. This includes establishing a rewards program and MDF to further incentivize partners to work with Cyberpower.

What honors, awards, or commendations have you won over the past year?

Outside of your family, please name a woman you admire and why:
There are so many women in this world that I admire. From famous women like Helen Keller to the mothers I met on various medical mission trips fighting for their child to be one of those chosen to receive a cleft lip repair, these women find this inner strength that help them survive and grow in the face of adversity. As Helen Keller once said, "Only through experience of trial and suffering can the soul be strengthened, ambition inspired and success achieved."

What advice would you give your 16-year-old self?
I would tell my 16-year-old self, "If you can think it, you can do it." Growing up in a small town in Northern Minnesota, my dreams were confined to my small part of the world. It wasn't until I landed in Tokyo Japan my junior year of college, I knew the world was so much more. I knew I needed to start thinking about what is possible, and not just about what's within my small part of the world.

If you could master any new job-related skill, what would it be and why?
If I think about my current job, the skill isn't necessarily new, but one that I would like to master is Public Speaking. Why? Well, I feel that my day has been a success if I've helped to inspire someone to help make our company better. I'm never going to have the answer for every problem, but if I can help someone else find the answer, I've done my job.

What's the best book you read this past year and why did you like it?
The book is called, "One Split Second" by Vijay Dixit. I had the honor of meeting Mr. Dixit and hearing the story about how he lost his daughter in "One Split Second" due to a driver that was texting behind the wheel. It was truly inspiring to hear his journey of forgiveness, courage and dedication to keeping his daughter's memory alive. A truly example of the strength of the human spirit.

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