CRN 2018 Women of the Channel Details

Mira Ayad

Head of Incentive Programs Development and Strategy, Amazon Web Services

Location: Bellevue, WA


Number of years in current position: 2.5

Number of years involved with indirect sales: 14

Twitter Handle: @Miraayad

Fun Facts:

Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Instagram
Is an extrovert
Has climbed a mountain
Can ride a horse
Likes playing video games
Has written a song
Has studied abroad

Biography and Background:
Mira Ayad has worked with AWS Partner Network (APN) Partners since joining Amazon Web Services in 2015, pulling from over a decade of experience working in the IT Channel. As the Head of Channel Programs Strategy and Development (Incentive Programs), she developed the AWS Solution Provider Program focused on helping Consulting Partners provide customers one stop shop for all of their AWS needs. Mira is leveraging her extensive channel background to help APN Partners develop AWS practices and solutions to serve business customers of all sizes. Prior to Amazon, Mira worked at Microsoft in a similar capacity and had a great impact on shaping the next wave of cloud first partner channel. Mira has a wonderful family with 2 very energetic boys and a great supportive husband that are both her anchor and motivation.

How have you personally helped advance your company's channel business over the past year?
Over the past 12 months, Mira Ayad's Programs was able to grow the channel business by 3 folds. She architected and built the new AWS Solution Provider Program from the ground up. Her work on the AWS Partner Network (APN) help create a new breed of AWS Partners, growing the indirect Consulting Partner provider business by 100% year-over-year. Mira's 10+ years of experience in the IT Channel helped her build the Consulting partner practice at AWS and enabled partners to build groundbreaking end-to-end solutions. Mira Ayad was also able to open more than 25 new markets for AWS Channel Reseller Program and the AWS Solution Provider Program.

What are your goals for your company's channel business over the next year?
In the coming year, we will continue to improve the value for our Solution Providers to help deliver a positive and seamless experience for our customers. We are focusing on scaling our programs, adding more benefits and roll out more programs that address the ever-evolving channel needs. We will continue to invest in Solution Providers. We will be also addressing ways to help partners who are looking to transform their traditional businesses and invest more in the cloud to take advantage of the innovation coming from the AWS Cloud

What honors, awards, or commendations have you won over the past year?
APN Leadership Award - Recognition for all up achievements in 2017

Outside of your family, please name a woman you admire and why:
Licia Ronzulli is the one who brings her daughter to vote with her at EU Parliament, has shone a light on issues of career/family balance, gender disparity in household responsibilities, and the need for accessible childcare, all while maintaining dual roles as an attentive mom and dedicated Parliament member."

What advice would you give your 16-year-old self?
Speak up! Don't be shy to speak your mind and share your opinion out loud. You can't assume the obvious is obvious. Your experience and knowledge have value in a given situation. No one else has your unique perspective.

If you could master any new job-related skill, what would it be and why?
One day I wish to learn how to code!

What's the best book you read this past year and why did you like it?
Crossing the Chasm: The reason I like this book is for the new perspective in "selling" products by using a particularly useful distinction of easy to sell versus easy to buy. Instead of developing a really easy to present sales pitch, make shopping for products fun for the potential customer. By the time I finished reading this book, I had an understanding of why certain projects /products did not catch on and why really ugly designs made it while beautiful ones didn't.

Unedited Content Provided By Participants