CRN 2018 Women of the Channel Details

Jennifer Roadman

Assistant Director, Partner Education, Continuum Managed Services

Location: Cranberry Township, PA


Number of years in current position: 1.5

Number of years involved with indirect sales: 6

Fun Facts:

Can code
Has an advanced degree (a degree higher than a bachelor's degree)
Has a mentor
Is a mentor
Loves Instagram
Has always wanted to be a teacher

Biography and Background:
Jennifer began her career in public education as a secondary math teacher, before joining Continuum in 2012 as an Online Technical Trainer. In her role as Continuum's Assistant Director of Partner Education, Jennifer ensures MSP partners are equipped with the strategic training and certification offerings required to be successful and grow their business. Jennifer, who lives in Southwestern Pennsylvania with her husband and two children, has Bachelor of Science in Mathematics from St. Vincent College and a Master's Degree in Instructional Technology from Walden University.

How have you personally helped advance your company's channel business over the past year?
Over the past year, Jennifer and her team have enhanced Continuum's educational offerings. To better help IT service providers unleash their sales potential and achieve greater profitability, Jennifer coordinated the expansion of Continuum's Sales Academy. She also revamped the onboarding process for Continuum's Help Desk to help partners successfully launch the Help Desk service with their clients. Additionally, Jennifer introduced new Continuum University "sales and sales operation" courses, designed to help Continuum partners optimize the sales process and gain confidence and motivation to sell managed IT services.

What are your goals for your company's channel business over the next year?
Jennifer will continue to drive the expansion of Continuum's educational programs and platforms to fuel business growth for partners in 2018, including the addition of a Sales Academy Foundations training session and the relaunch of Continuum University to offer improved navigation and reporting capabilities for partners. Additionally, Jennifer and her team will empower IT service providers with knowledge they need to capitalize on the growing managed security opportunity.

What honors, awards, or commendations have you won over the past year?
2017 Partner Success Impact Player: I was awarded the 2017 Partner Success Impact Player Award of the year for my efforts in revamping the Continuum Help Desk project and the addition of Sales Training to our educational offerings.

Outside of your family, please name a woman you admire and why:
In general, I look up to women who are confident, ambitious, and determined. I have a great amount of respect for women like Microsoft CFO, Amy Hood, who continue to push themselves to improve and grow in their industry.

What advice would you give your 16-year-old self?
Always ask questions. Take every opportunity to learn and understand why things happen.

If you could master any new job-related skill, what would it be and why?
I have made it a personal goal to master the skills required to build my own professional network. Creating a network of individuals that I can use to gather new ideas and share concerns will help me continue to grow and ensure that as a company, we are progressive in our approach to partner education.

What's the best book you read this past year and why did you like it?
"Crucial Conversations: Tools for Talking When Stakes Are High" by Al Switzler, Joseph Grenny, and Ron McMillan. This book helped me focus on the goal of a conversation. It's easy in the heat of an important conversation to react without knowing if the reason is in line with the bigger goal. Even though the book talks about how to manage others in a conversation, I found that I apply many of the tips to myself, and as a result, I have watched my own voice grow within the organization.

Unedited Content Provided By Participants